Ep 116: You're Not Too Expensive: How to Stop Discounting Your Coaching Rates In an Uncertain Economy

About this episode

This episode discusses how coaches can maintain their pricing strategies during economic uncertainty without resorting to discounts.

Coaching business pricing during economic uncertainty is where a lot of coaches quietly come undone. Not publicly — there's no announcement, no decision point. It happens in small moments. A potential client mentions money is tight and you immediately offer a discount. Someone ghosts after hearing your rate and you spend three days wondering if you should lower it. You start pre-emptively apologizing for your prices before anyone has even asked. In this episode, we're breaking down what's act...

People in this episode

Host: Kate Swoboda

Topics covered

• coaching rates
• economic uncertainty
• pricing strategy
• discounting
• client communication

Keywords

• coaching business
• pricing
• discounts
• client rates
• economic challenges

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• Ep 113 - Why You (And Your Clients) Can't Do It Alone - The Role of Nervous System Regulation and Relationships · May 4, 2026 · 21 min
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