Ep 116: You're Not Too Expensive: How to Stop Discounting Your Coaching Rates In an Uncertain Economy

Ep 116: You're Not Too Expensive: How to Stop Discounting Your Coaching Rates In an Uncertain Economy

May 26, 2026 · 35 min · Season 1 · Episode 116

About this episode

This episode discusses how coaches can maintain their pricing strategies during economic uncertainty without resorting to discounts.

Coaching business pricing during economic uncertainty is where a lot of coaches quietly come undone. Not publicly — there's no announcement, no decision point. It happens in small moments. A potential client mentions money is tight and you immediately offer a discount. Someone ghosts after hearing your rate and you spend three days wondering if you should lower it. You start pre-emptively apologizing for your prices before anyone has even asked. In this episode, we're breaking down what's act...

More episodes of Craft of Coaching Podcast

Explore listener stats, chart rankings, contacts and more on the Craft of Coaching Podcast podcast page.