How Muppins Emporium Became a "Must-Visit" Quilt Shop in Paducah
About this episode
Cheryl Sleboda shares her journey of building Muppins Emporium into a standout quilt shop in Paducah, discussing branding, marketing, and inventory strategies.
When I asked, "Which quilt shop owners do you want to hear from?" Cheryl Sleboda's name was at the top of the list—and after this conversation, you'll understand why. Cheryl is the owner of Muppins Emporium in Paducah, Kentucky, and she's built a brick-and-mortar shop that stands out in a crowded industry. In this episode, Cheryl shares the origin story of her shop, the fascinating history of the building it's in, and how she's used that history to create a memorable brand experience. We also dig into the business side: how she thinks about marketing, narrowing a niche, choosing fabrics and products, and what to consider when buying inventory so it actually sells. If you've ever wondered what it takes to run a successful quilt shop, this is a must-listen. What You'll Learn in This Episode How Cheryl got started and why she chose to open a quilt shop in Paducah How the history of her building became part of her brand story Why "narrowing your niche" can be a growth strategy (not a limitation) How Cheryl thinks about marketing and standing out to the quilting community Behind-the-scenes inventory decisions: fabric selection, product mix, and what sells What makes a brick-and-mortar…
More episodes of Craft to Career
- Building a Self-Sustaining Quilting Business with Jamie Bright
- Joshua Dunn on Memory Quilts, Space, and a Quiltmaker Magazine Feature
- How Mim Jenkinson Built a Million Dollar Sticker Business
- Niching Down and Standing Out: Helene of Scandi Quilts on Growing a Quilt Pattern Business
- From Blank Page to Bestseller: A Conversation with Katherine Center
- Turning Art History into Quilt Patterns: A Conversation with Eva Saunders
Explore listener stats, chart rankings, contacts and more on the Craft to Career podcast page.