Craft to Career

Artificial Intelligence is one of the biggest conversations happening in the creative world right now, and in this episode of The Craft to Career Podcast, I sat down with Theresa Benson of The AI Quilter to talk about it all. Theresa gives a thoughtful look into the use of Artificial Intelligence as a quilter, artist, and business owner. We talk about the hot topics so many creatives are wondering about, like whether AI steals art, how it impacts the environment, what we can do about it, and how to think through using AI in an ethical and intentional way. And spoiler alert: this conversation is not as one-sided as you might think. If AI feels exciting, confusing, inspiring, or even a little unsettling, this episode will give you a lot to think about. Theresa brings nuance, wisdom, and a balanced perspective to a topic that affects artists and business owners more and more each day. In This Episode, We Talk About: How Theresa uses AI as a quilter, artist, and business owner The concerns creatives have about AI and art theft Ethical questions around using AI in creative work The environmental impact of AI and why it matters What creatives can do to use AI more thoughtfully How to think about AI without fear, panic, or blind acceptance Why this conversation is more layered and nuanced than many people realize Listen to This Episode If You: Feel curious or cautious about Artificial Intelligence Wonder whether AI steals from artists Want to think more deeply about AI and ethics Are trying to decide whether AI has a place in your creative business Want a balanced conversation about technology, creativity, and responsibility Resources Mentioned in This Episode Water Runs Through Everything We Build https://theaiquilter.com/water-runs-through-everything-we-build The Conscious Creative's Guide: AI Tools That Won't Steal Your Soul https://theaiquilter.com/the-conscious-creatives-guide-ai-tools-that-wont-steal-your-soul Thirsty Intelligence Whitepaper https://bit.ly/CostOfAI Ethics & Values Articles from The AI Quilter https://theaiquilter.com/category/ethics-and-values Digital Muse Landing Page https://theaiquilter.com/digital-muse-for-quilters-and-creatives-f25 Digital Muse Product Page https://theaiquilter.com/product/digital-muse-bringing-ai-into-your-creative-process Digital Muse on Amazon https://amzn.to/4rVICfU About Theresa Benson https://theaiquilter.com/about About Theresa Benson Theresa Benson, also known as The AI Quilter, helps quilters, artists, and creative business owners think more carefully and creatively about technology. Her work explores how AI can be used in ways that support human creativity rather than replace it, with an emphasis on ethics, responsibility, and keeping your own voice at the center of your work.

When I asked, "Which quilt shop owners do you want to hear from?" Cheryl Sleboda's name was at the top of the list—and after this conversation, you'll understand why. Cheryl is the owner of Muppins Emporium in Paducah, Kentucky, and she's built a brick-and-mortar shop that stands out in a crowded industry. In this episode, Cheryl shares the origin story of her shop, the fascinating history of the building it's in, and how she's used that history to create a memorable brand experience. We also dig into the business side: how she thinks about marketing, narrowing a niche, choosing fabrics and products, and what to consider when buying inventory so it actually sells. If you've ever wondered what it takes to run a successful quilt shop, this is a must-listen. What You'll Learn in This Episode How Cheryl got started and why she chose to open a quilt shop in Paducah How the history of her building became part of her brand story Why "narrowing your niche" can be a growth strategy (not a limitation) How Cheryl thinks about marketing and standing out to the quilting community Behind-the-scenes inventory decisions: fabric selection, product mix, and what sells What makes a brick-and-mortar shop worth traveling for Links & Resources Muppins Emporium Cheryl Sleboda on Instagram Listen If You're… Dreaming of owning a quilt shop (or already running one) Curious how destination quilt shops are built Wanting real talk on marketing + niche + inventory decisions Looking for ideas to create an unforgettable customer experience Call to Action If you enjoyed this episode, take a screenshot, share it on Instagram, and tag me @quilters_candy, and don't forget to tag @muppinsemporium so Cheryl can see!

What if getting a degree in design didn't mean writing a thesis—but instead meant building a real, revenue-generating business? In this episode, I'm joined by Carina Gardner, who is doing something truly bold: she's opened her own university. The University of Arts and Design is unlike any traditional university experience. Think of it as a trade school for creatives, where students learn practical, real-world skills—like keeping their books with QuickBooks, pricing their work, and running a profitable business. Instead of writing a thesis for a master's degree, students are required to create and run a business. Carina knows both sides of the academic world. She holds a PhD from the University of Minnesota and spent years watching talented creatives hear the same discouraging messages: "You can't earn money as a creative." "Don't study art—you'll just be a starving artist." But Carina—and many of her peers—are living proof that those statements simply aren't true. In this conversation, Carina shares how creatives can build multiple six-figure businesses by selling their art and designs—not by teaching others how to be creative, but by doing the work themselves. This episode is an inspiring look at what's possible when creativity and business come together—with intention, structure, and confidence. In this episode, we talk about: Why Carina started the University of Arts and Design How this model differs from traditional art and design degrees What creatives actually need to learn to earn real income Why running a business replaces a thesis How artists and designers can build sustainable, profitable careers If you've ever loved creating—but wondered how to make it financially sustainable—this episode will open your eyes to a new way forward. 🎧 Come meet Carina and learn all about the university she's built—and the future she believes creatives deserve.

Have you ever wondered whether you could truly make a living selling quilts? In this episode of the Craft to Career podcast, Sarah LoCascio, the creative entrepreneur behind Caravan Quilts, shares her answer. And it's a big, resounding YES. Sarah has built a quilting business that's unique in the industry. Her weekly quilt drops sell out quickly because her approach blends three powerful elements: Genuine product scarcity Deep education and storytelling A compelling focus on history and craftsmanship It's a recipe that not only delights her audience, but also proves that quilters can earn real income selling quilts. What You'll Learn in This Episode 1. How Caravan Quilts Started Sarah shares when and why she began her business, the inspiration behind her unique model, and how it took shape over time. 2. The Power of Scarcity in Handmade Goods Discover why having a limited number of quilts available each week actually increases demand and keeps customers excited. 3. Why Education Sets Her Business Apart Sarah explains how teaching her audience about quilt history, construction, care, and storytelling builds trust and connection. 4. A Day in the Life of a Quilt Seller Get an honest look at what her schedule, workflow, sourcing, and production timelines look like. 5. What Makes Her Business Different From Other Quilting Careers From sourcing vintage quilts to curating collections, Sarah's daily work looks very different from a typical quilter or designer. 6. Tips for Anyone Who Wants to Earn Money Selling Quilts Sarah offers advice for beginners, including what to focus on first, how to set yourself apart, and what pitfalls to avoid. Episode Highlights How Sarah discovered a market willing to pay premium prices for quilts Why storytelling can transform your product sales The systems she uses to manage inventory and weekly drops How she built a loyal, engaged customer base The role social media plays in showcasing her work What success looks like behind the scenes of a quilt-selling business Is Selling Quilts Actually Profitable? According to Sarah—yes. With intention, a strong brand voice, consistent storytelling, and a thoughtful business model, quilting can be a sustainable career. This episode is perfect for you if: You dream of selling quilts online or at markets You want to understand real-world business models in the quilting world You're curious how other quilters make a living You love hearing creative, entrepreneurial stories You want to learn from someone successfully doing what many assume isn't possible

Meet Darrin Stern, the visionary leader behind H+H Americas and the Fiber + Fabric Craft Festival. In this episode of the Craft to Career podcast, Elizabeth Chappell sits down with Darrin to uncover how these two powerhouse events came to life, and why they are transforming the fiber, fabric, and crafting industries. While some claim the quilting or fabric industry is "dying," Darrin shares a very different story. His work proves that creativity, community, and craft are thriving more than ever. H+H Americas has quickly become one of the most exciting annual events for makers, brands, designers, and businesses alike, drawing global attendees to Chicago each year. At this dynamic multi-day gathering, you'll find: Runway shows featuring fabric and fiber artistry Ice-cream socials, happy hours, and community meet-ups Live podcast recordings Classes, panels, and hands-on demos Retail opportunities for customers (Fiber + Fabric Craft Festival) Wholesale and business-focused exhibits (H+H Americas) Although the event is young, just three years old, it continues to grow rapidly as word spreads about the uniquely vibrant energy it brings to the crafting world. Whether you're a quilt pattern designer, a shop owner, a fabric lover, or simply curious about what a major industry event looks like, this episode offers a rare behind-the-scenes look at what makes these shows so special. What You'll Learn in This Episode How H+H Americas began and how Darrin Stern brought the vision to life Why the fiber and fabric industries are thriving, not declining The difference between H+H Americas and the Fiber + Fabric Craft Festival What attendees can expect at the Chicago event—from runways to networking How the show has evolved over its first three years Why these events are becoming must-attend gatherings for both customers and business owners How creators, designers, and brands can benefit from participating Why this is the place to be for anyone in the quilting or fiber world Episode Highlights Darrin's personal journey and what led him to the craft industry A look at how events like these shape the future of quilting and crafting Behind-the-scenes stories from past H+H Americas shows Opportunities for business owners, educators, and influencers The growing excitement around the Fiber + Fabric Craft Festival (the consumer show held the day before H+H Americas) If You've Ever Wondered… Should I attend H+H Americas as a business owner? What is the Fiber + Fabric Craft Festival and who is it for? Is the quilting industry shrinking—or growing? What happens at a major fiber and craft trade show? What opportunities exist for designers, makers, or shop owners? …this episode will answer all of that and more. Tune In Whether you are planning to attend, dreaming of attending, or simply curious about what a world-class craft event looks like, you won't want to miss this conversation. Darrin shares the heart, strategy, and passion behind an event that is shaping the future of our industry.

In this episode of the Craft to Career podcast, Elizabeth Chappell sits down with Cindy Cloward, owner of Riley Blake Designs, one of the largest and most influential fabric manufacturers in the world. Riley Blake is known for its high-quality quilting cottons, stunning designer collaborations, notions, patterns, and its iconic Garden of Quilts event. Cindy shares the inspiring story behind the company's beginnings, how it has grown into a global brand, and what exciting things are on the horizon for Riley Blake. From manufacturing insights to brand-building, this conversation offers a rare, behind-the-scenes look at a powerhouse in the quilting industry. What You'll Learn in This Episode How Riley Blake Designs began Hear the origin story of the company, why it was created, and how the Cloward family stepped into the world of fabric manufacturing. Behind-the-scenes insights into fabric manufacturing Get a peek into what it really takes to run a large-scale fabric company that serves quilters and sewists around the world. What makes Riley Blake unique Learn about the products, designers, and events, such as the beloved Garden of Quilts, that set the company apart. Exciting new things coming to Riley Blake Cindy shares upcoming launches, innovations, and future plans. How Cindy turned her craft into a thriving career Be inspired by Cindy's business journey and her passion for creativity, community, and quality. Why You'll Love This Episode If you've ever wondered who makes the fabrics you adore, how the quilting industry operates behind the scenes, or what it takes to build a company that supports thousands of makers, this episode is a must-listen. Cindy's insights into entrepreneurship, creativity, and leadership will inspire any craft-lover dreaming of growing a creative business.

Meet Jessica and Aiden, the creative duo and owners of Thimtec, a company that's redefining how quilters protect their fingers! Thimtec's signature fabric thimble has quickly gained attention in the quilting world for its comfort, innovation, and thoughtful design. Jessica and Aiden share how their year-old company came to life — from the spark of an idea to a thriving small business. You'll hear about the challenges and wins of developing a physical product, their strategies for growing an audience and boosting sales, and what they wish they'd known before starting out. Whether you're an inventor, a creative entrepreneur, or a curious quilter, you'll love this inspiring story of perseverance, innovation, and community connection. In This Episode, You'll Learn: How the idea for the Thimtec fabric thimble was born What it takes to bring a physical product to market The marketing and social media strategies that helped Thimtec grow fast How they handle production, fulfillment, and customer feedback The biggest lessons learned during their first year in business Jessica and Aiden's best advice and biggest warning for makers who want to sell physical products Connect with Thimtec Website: Visit here Instagram: @thimtec Shop the Thimtec Fabric Thimble: Click Here SHOW LINKS FloDesk - Save 50% on your first year of using my favorite email marketing provider. Code: QUILTERSCANDY Kajabi - Teaching a course or starting a membership? Kajabi is THE platform I use and love! Try it for free with my affiliate link.

✨ Episode Summary: I'm diving into a topic that's close to my heart and essential for long-term success: how to make business friends. We often hear about marketing strategies and growth plans—but what about the relationships behind the scenes? Business friends can offer support, accountability, and even joy in a journey that can sometimes feel isolating. But making those connections isn't always easy. 🎧 What You'll Learn: The surprising benefits of having friends in business (spoiler: it's not just about networking) Why it can feel hard to make business friends—and why you're not alone in that feeling Simple, proactive steps you can take to build genuine connections What to do when a business friendship doesn't work out Real-life stories of how I've met some of my closest friends through business—and how you can, too 💛 Whether you're just starting out or feeling a little lonely on your entrepreneurial journey, this episode will give you hope, ideas, and encouragement to find your people. 🔗 Helpful Links from This Episode: Kajabi – My favorite platform for building online courses and memberships. It's what I use to run my business, and I can't recommend it enough! FloDesk – Beautiful, easy-to-use email marketing. Get 50% off your first year with the code QUILTERSCANDY. 💡 Pro tip: These are the exact tools I use and love—only sharing what I truly stand behind!

What happens when you walk away from a dream career in fashion to pursue a life of freedom, creativity, and true joy? In this episode, I chat with Christine Lindebak, a talented garment sewist, pattern designer, and upcycling advocate who left the high-end retail world of Rodeo Drive to build a more meaningful creative business—on her own terms. Christine shares her inspiring journey of transitioning from luxury fashion to sewing and teaching full-time. Now living in Spain, she works where and when she wants, creating one-of-a-kind pieces and encouraging others to sew boldly and sustainably. We talk about: Why she walked away from a picture-perfect career The unexpected things that helped her find success How upcycling fuels her creativity and purpose What it really takes to build a creative business you love Encouragement for anyone considering a big leap into their passion If you've ever dreamed of starting a creative career—or wondered if it's worth the risk—this episode is a must-listen. Christine is proof that the hard work is real, but the reward is so worth it. 🎧 Tune in now and get ready to be inspired! 🎧 Resources & Links: Christine's Instagram: https://www.instagram.com/sewingandthecity/ Fit Clinic: https://www.sewingandthecity.co/fit-clinic47934425 📧 FloDesk – My favorite email platform! It's beautiful, beginner-friendly, and one of the most affordable options for creatives. Try it for 50% off your first year. 👉 Click here to check it out 🎓 Kajabi – The all-in-one platform I use to host my courses and memberships. It's powerful, intuitive, and perfect for creators who want to build and scale with ease. 👉 Click here to start your free trial

What started as a college assignment turned into a viral business success. In this episode, I sit down with Monique Rapier of MMR Beauty, the powerhouse behind a hair oil brand that keeps selling out—again and again. After years of struggling with hair that wouldn't grow, bald spots, and breakage, Monique dove into research and trial-and-error to create a formula that completely transformed her hair. Once she cracked the code, she began hand-making her product in small batches and shipping them herself. Fast forward to today—Monique now partners with fulfillment centers to keep up with demand, and her business has taken on a life of its own. Once she cracked the code and after constant questions from her followers asking, "what product are you using?" Monique finally started her own company. She began selling the product, doing it all on her own in a small apartment. Fast forward to today - she now has a warehouse and fulfillment team to keep up with demand. Her business has taken a life of its own. In this inspiring and practical conversation, Monique shares what it really takes to grow a product-based business from scratch. From her formulation process to her fulfillment journey, she's an open book. She also dives into the characteristics she's had to embrace—like vulnerability, consistency, and building trust—to grow an audience that keeps coming back. In this episode, you'll learn: How Monique formulated her own hair oil from scratch The steps she took to move from kitchen batches to fulfillment centers What it really takes to have a product that sells How she grew (and keeps growing) on TikTok and social media The key traits that helped her build trust and loyalty with her audience If you're dreaming of launching your own product or want a behind-the-scenes look at building a brand that connects and converts, this episode is a must-listen. Links: MMR Beauty - Monique's hair oil mask that helps you grow long, healthy hair. Kajabi - Build online courses and membership with the BEST platform out there! FloDesk - Use code QUILTERSCANDY and save 50% off your first year.

In today's episode, I'm joined by Tori McElwain, quilter, educator, and author of Workshops Unleashed. We dive into Tori's journey into quilting and teaching, how she transitioned into leading workshops, and why sharing your skills with others can open amazing doors for your business. Links Mentioned: Workshops Unleashed Book by Tori McElwain Tori's Website: The Quilt Patch by Tori Kajabi - My go-to for online education, courses, and memberships. FloDesk - Start your email marketing with the best provider!

If you're running a business—or dreaming of starting one—there's one thing that can make or break your success: solving a real problem. In this episode, I'm diving into why identifying the specific problem your business solves is so powerful, and how it shapes everything from your marketing to your products. We'll talk about: Why a "nice idea" isn't enough How to figure out the actual problem you solve (hint: it might not be what you think) What happens when you get crystal clear on your audience's pain points Simple ways to test if your offer is truly meeting a need Whether you're just starting out or feeling stuck in your current offer, this episode will help you get back to the root of what makes a business thrive: solving a problem people actually care about. 🎧 Tune in and let's uncover the heart of your business together. LINKS:FloDesk – Try my email marketing platform and save 50% off your first year! Kajabi – Looking for a platform to create and sell courses or a membership? Try Kajabi with my affiliate link here, and I will share my free Kajabi course, on how to use Kajabi to set up your courses and/or membership. 👉 Be sure to subscribe and leave a review if you enjoyed this episode! It helps more creative entrepreneurs find the show, and get great guests for you to enjoy!