Bitters, Ghost Towns, & Botanical Sodas w/ Shae Whitney of Dram
About this episode
Eli talks with Dram founder Shae Whitney about building a national beverage brand without investors and the origins of their cocktail bitters.
How do you grow a national beverage brand without investors, trend-chasing, or artificial ingredients? Dram began as an all natural cocktail bitters producer, and (unintentionally) went on to become the leader in the ‘functional beverage’ space. Today, Eli talks with Dram founder, Shae Whitney, about Dram’s unlikely origin story; what led her to start making bitters with real botanicals; building a business in a Colorado ghost town; the strange history of their original production space; and how Dram navigated the rise of functional beverages without chasing trends. We Want to Hear from You! Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED. Hosted on Acast. See acast.com/privacy for more information.
People in this episode
Host: Eli
Guest: Shae Whitney
Topics covered
- beverage brand
- functional beverages
- cocktail bitters
- entrepreneurship
- business growth
Keywords
- Dram
- bitters
- functional beverages
- natural ingredients
- entrepreneurship
- Colorado
- ghost towns
Mentioned in this episode
Organizations: Dram
Places: Colorado, ghost town
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