About this episode

Beth Buffington interviews Liz Wilcox about leveraging creativity in email marketing to build a successful membership business.

The Creative Secrets Behind Liz Wilcox's $9 Email Membership (4,000 Members and growing!) What if the most creative thing you could do for your business had nothing to do with art — and everything to do with writing a few clever notes? (by notes...I mean emails)  In this episode of Create Today, Beth sits down with Liz Wilcox — the Fresh Princess of Email Marketing — to talk about how creativity isn't just for artists. Creativity is the secret weapon behind Liz's six-figure business, her $9 email membership with over 4,000 members, and her appearance on Survivor (yes, really). Here's what you'll discover in this episode: • How Liz went from RV travel blogger to email marketing powerhouse • W hy she stays creatively...flexible •   The non-negotiable daily rituals  • What  fuels her creative output and why she calls these secrets the foundation of her business •  The power of 'thinking about your thinking' (Psssttt... a little metacognition magic here!) •  Why Liz rearranges her office background, switches pen colors daily, and uses a Post-It Note door system to keep her brain energized and celebrating wins •&nbsp…

People in this episode

Host: Beth Buffington

Guest: Liz Wilcox

Topics covered

• email marketing
• creativity
• business growth
• membership model
• entrepreneurship

Keywords

• email membership
• creativity in business
• Liz Wilcox
• six-figure income
• email marketing strategies

Mentioned in this episode

Organizations: Survivor

More episodes of Create-Today with Beth Buffington

• E-130 Creativity Makes You Happier and Healthier! 10 Ways to Start – Today! · June 11, 2026 · 26 min
• E129 - Stop Chasing Shiny Objects: A Creative Brief That Actually Works · June 4, 2026 · 34 min
• E127 - FourWords. New Life. Discover how they can work for you! · May 21, 2026 · 32 min
• E126 - What You're Holding Onto… Is Holding You Back. Release It! · May 14, 2026 · 28 min

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