
E128 - Being Creative...Made Six Figures from a $9 Membership about Email
From Create-Today with Beth Buffington by Beth Buffington
May 28, 2026 · 45 min
About this episode
Beth Buffington interviews Liz Wilcox about leveraging creativity in email marketing to build a successful membership business.
The Creative Secrets Behind Liz Wilcox's $9 Email Membership (4,000 Members and growing!) What if the most creative thing you could do for your business had nothing to do with art — and everything to do with writing a few clever notes? (by notes...I mean emails) In this episode of Create Today, Beth sits down with Liz Wilcox — the Fresh Princess of Email Marketing — to talk about how creativity isn't just for artists. Creativity is the secret weapon behind Liz's six-figure business, her $9 email membership with over 4,000 members, and her appearance on Survivor (yes, really). Here's what you'll discover in this episode: • How Liz went from RV travel blogger to email marketing powerhouse • W hy she stays creatively...flexible • The non-negotiable daily rituals • What fuels her creative output and why she calls these secrets the foundation of her business • The power of 'thinking about your thinking' (Psssttt... a little metacognition magic here!) • Why Liz rearranges her office background, switches pen colors daily, and uses a Post-It Note door system to keep her brain energized and celebrating wins • …
People in this episode
Host: Beth Buffington
Guest: Liz Wilcox
Topics covered
- email marketing
- creativity
- business growth
- membership model
- entrepreneurship
Keywords
- email membership
- creativity in business
- Liz Wilcox
- six-figure income
- email marketing strategies
Mentioned in this episode
Organizations: Survivor
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