Episode 124: Bringing Purpose to Brands with Katie Mleziva
About this episode
Katie Mleziva shares her marketing expertise and insights on aligning purpose with brand strategy.
In this episode of 'Created for This,' I welcome marketing expert Katie, who has over 20 years of experience in brand and marketing strategy. From working with big names like American Girl to consulting for small natural food businesses, Katie shares her insights on the core principles of marketing. She discusses the importance of the four Ps—Price, Place, Product, and Promotion—and how they help create a cohesive brand strategy. Katie and I also dive into practical, actionable tips and real-life examples to help business owners refine their marketing plans, connect authentically with their audience, and capitalize on their unique gifts. Throughout the conversation, we highlight the role of faith in business and offer advice on aligning purpose, vision, and values with marketing efforts. This episode is essential listening for anyone looking to strengthen their brand and live out their calling in the business world. 00:00 Introduction and Welcome 00:37 Meet Katie: Marketing Expert 01:24 Defining Marketing and Its Goals 02:11 The Four Ps of Marketing 03:30 Connecting with Consumers 06:40 Actionable Marketing Tips 13:32 Real-Life Marketing Examples 19:46 Understanding Your Value as…
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