Episode 129: Creating Mission-Driven Brands with Seven Weeks Coffee Founder Anton Krecic

About this episode

Danielle Roberts interviews Anton Krecic about creating mission-driven brands and the impact of Seven Weeks Coffee in the pro-life movement.

On Created for This, I interview Anton Krecic, founder and CEO of Seven Weeks Coffee, a pro-life e-commerce coffee company that donates 10% of every sale to local pregnancy resource centers and has raised over $1.5 million for more than 1,000 pro-life organizations across all 50 states. Anton shares how value-based brands are growing as companies increasingly take social and political stances, and explains that a successful mission-driven business requires both an excellent product and a clear mission. He outlines practical growth strategies including digital ads, podcast partnerships, conferences, and partnerships with pro-life organizations and conservative influencers, emphasizing benefit-driven messaging to reach customers. We discuss handling backlash and controversy, including disagreements within the pro-life movement, and highlight current advocacy around preventing renewed Planned Parenthood funding. The host closes by encouraging church involvement, volunteering, starting ministries when needed, and pursuing boldness through prayer, Scripture, and spiritual readiness. Note on this episode - The audio for Anton didn't record about three-forths of the way through. I…

People in this episode

Host: Danielle Roberts

Guest: Anton Krecic

Topics covered

• mission-driven brands
• pro-life movement
• marketing strategies
• social impact
• church involvement
• advocacy

Keywords

• mission-driven brands
• Seven Weeks Coffee
• pro-life
• marketing strategies
• advocacy
• digital ads
• influencers

Mentioned in this episode

Organizations: Seven Weeks Coffee, Planned Parenthood, pro-life organizations, local pregnancy resource centers

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