How to Monetize a Podcast: Midwest Murder's Jonah Lantto on Live Shows, Sponsors & Owning Your Niche
About this episode
Jonah Lantto discusses how he transformed his podcast into a successful media business through live shows and sponsorships.
Jonah Lantto, true crime writer and co-host of the hit podcast Midwest Murder, joins Julie Lokun and Dominick Domasky to reveal how he turned a basement side project into a full-time media business built on live shows, sponsorships, and relentless consistency. The conversation breaks down exactly how creative entrepreneurs can monetize a podcast, find their niche, and build a business "vertical" out of their voice — no celebrity status required..
People in this episode
Hosts: Julie Lokun, Dominick Domasky
Guest: Jonah Lantto
Topics covered
- podcast monetization
- live shows
- sponsorships
- creative entrepreneurship
- niche markets
Keywords
- podcast
- monetization
- true crime
- business growth
- sponsorship
- live events
- niche
Mentioned in this episode
Organizations: Midwest Murder
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