About this episode

The episode discusses the integration of creativity and humor in compliance training at Premera Blue Cross.

Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection all require creativity. Join Tom Fox and Ronnie Feldman on the award-winning Creativity and Compliance. Ronnie’s company, Learning and Entertainment, uses the entertainment devices people use to consume information in their everyday, non-work lives and applies them to important topics in compliance and ethics. It is not only about being funny. It is about changing the tone of your compliance communications and messaging to make your compliance program, policies, and resources more accessible. Tom and Ronnie are back with their first episode for 2026. They visit with Sven Peterson, VP of Compliance, Ethics, and Regulatory Services at Premera Blue Cross, to discuss using creativity and humor to make compliance more approachable and strengthen the speak-up culture in a highly regulated industry. Peterson explains why his team created “Captain Compliance,” a superhero-style character he plays, in both live and animated versions, to deliver ethical guidance through short skits, training sessions, meetings, and employee events; the program also…

Topics covered

• creativity
• compliance
• ethics
• training
• humor

Keywords

• Captain Compliance
• Ethics League
• Professor Pitfall
• compliance communications

More episodes of Creativity and Compliance

• Using Creativity to Market Compliance · September 26, 2025 · 25 min
• Crowdsourcing Compliance: Creative Strategies for Engaging Employees · September 12, 2025 · 17 min
• Reinventing Compliance with Creativity: The Acteon I-Care Code · August 8, 2025 · 34 min
• Nourish Your Audience: A New Approach to Compliance Training · May 30, 2025 · 16 min
• Overcoming Conservatism in Compliance Education with Creativity · May 23, 2025 · 17 min
• From Compliance Enforcers to Trusted Advisors: The Path Forward · May 9, 2025 · 15 min

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