Captain Compliance: Humor, Characters, and Creative Training at Premera Blue Cross

About this episode

The episode discusses the integration of creativity and humor in compliance training at Premera Blue Cross.

Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection all require creativity. Join Tom Fox and Ronnie Feldman on the award-winning Creativity and Compliance. Ronnie’s company, Learning and Entertainment, uses the entertainment devices people use to consume information in their everyday, non-work lives and applies them to important topics in compliance and ethics. It is not only about being funny. It is about changing the tone of your compliance communications and messaging to make your compliance program, policies, and resources more accessible. Tom and Ronnie are back with their first episode for 2026. They visit with Sven Peterson, VP of Compliance, Ethics, and Regulatory Services at Premera Blue Cross, to discuss using creativity and humor to make compliance more approachable and strengthen the speak-up culture in a highly regulated industry. Peterson explains why his team created “Captain Compliance,” a superhero-style character he plays, in both live and animated versions, to deliver ethical guidance through short skits, training sessions, meetings, and employee events; the program also…

People in this episode

Hosts: Tom Fox, Ronnie Feldman

Guest: Sven Peterson

Topics covered

• creativity
• compliance
• ethics
• training
• humor

Keywords

• Captain Compliance
• Ethics League
• Professor Pitfall
• compliance communications

Mentioned in this episode

Products: Learning and Entertainment

Books & works: Creativity and Compliance, Workplace Tonight Show

More episodes of Creativity and Compliance

• Compliance 6-Pack: Part 5 - Truth in Comedy - Authenticity and Storytelling for More Credible Compliance · June 12, 2026 · 11 min
• Compliance 6-Pack: Part 4- Using “Yes, And” · May 15, 2026 · 10 min
• Compliance 6-Pack: Part 3 - An Attitude of Gratitude · May 8, 2026 · 10 min
• Compliance 6-Pack: Part 2 - Listen Like a Thief · May 1, 2026 · 13 min
• Compliance 6-Pack: Part 1 - The Role of Improv in Compliance · April 24, 2026 · 10 min
• Using Creativity to Market Compliance · September 26, 2025 · 25 min