Using Creativity to Market Compliance

About this episode

Tom Fox and Ronnie Feldman discuss the integration of creativity into compliance marketing strategies.

Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection – they all take creativity. Join Tom Fox and Ronnie Feldman on the award-winning Creativity and Compliance. Ronnie’s company, Learning and Entertainment, leverages the entertainment devices people use to consume information in their everyday, non-work lives and applies them to important topics related to compliance and ethics. It is not only about being funny. It is about changing the tone of your compliance communications and messaging to make your compliance program, policies, and resources more accessible. Today, Tom and Ronnie discuss the importance of addressing the marketing and PR issues in ethics and compliance programs in this episode of 'Creativity and Compliance.' Ronnie introduces his new white paper titled 'Ethics and Compliance has a Marketing and PR Problem,' emphasizing the need to revamp compliance programs by adopting marketing strategies. Key strategies discussed include creating a positive brand identity, gaining and maintaining attention, building and nurturing relationships, leveraging influencer status, and measuring the…

People in this episode

Host: Tom Fox

Guest: Ronnie Feldman

Topics covered

• creativity in compliance
• marketing strategies for compliance
• ethics and compliance
• brand identity
• relationship building

Keywords

• compliance communications
• positive brand identity
• influencer status
• metrics measurement

Mentioned in this episode

Products: Learning and Entertainment, Ethics and Compliance white paper

Books & works: Creativity and Compliance, Ethics and Compliance has a Marketing and PR Problem, Workplace Tonight Show

More episodes of Creativity and Compliance

• Compliance 6-Pack: Part 5 - Truth in Comedy - Authenticity and Storytelling for More Credible Compliance · June 12, 2026 · 11 min
• Compliance 6-Pack: Part 4- Using “Yes, And” · May 15, 2026 · 10 min
• Compliance 6-Pack: Part 3 - An Attitude of Gratitude · May 8, 2026 · 10 min
• Compliance 6-Pack: Part 2 - Listen Like a Thief · May 1, 2026 · 13 min
• Compliance 6-Pack: Part 1 - The Role of Improv in Compliance · April 24, 2026 · 10 min
• Captain Compliance: Humor, Characters, and Creative Training at Premera Blue Cross · March 6, 2026 · 26 min