
Amir Essalhi shares his experience of being recruited into Scientology at a young age and the manipulative tactics used to draw in new members.
Scientology recruitment rarely looks the way people imagine. There is no shadowy figure pulling you into a back room. The process is warm, and, for a curious young person, entirely easy to be “handled” and sucked in. Amir Essalhi was 18 years old and studying film when he first walked into the Edinburgh organization in late 2022. He had never heard of Hubbard. He did not know who David Miscavige was. He knew one thing: He was into being an aspiring filmmaker, and loved Tom Cruise. When he was shown a Scientology recruitment video with Tom Cruise his curiosity to know more was the tool used to manipulate him. Less than two years later, Amir was running the group's social media strategy across TikTok, Facebook, and Instagram, delivering public lectures, and serving as one of the senior executives of the only Scientology organization in Scotland's capital. He was 19. I spoke with Amir twice, first on a live stream, and then on my Cults, Culture & Coercion podcast. What he shared in both conversations is something every young person, and every parent of a young person, needs to hear. Scientology has been all over some social media channels as some people were running into Scientology…
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