She Spent $115K in a Wellness MLM with Brandie Hadfield: A new mom, an autistic baby, and a decade lost to a commercial cult
About this episode
Brandie Hadfield shares her experience of spending a decade in a wellness MLM, revealing the subtle ways such organizations recruit and manipulate individuals.
A wellness MLM does not announce itself as a cult. It arrives as a smoothie recipe, a flyer of smiling mothers, and a promise of working from home while you take your health back. My recent guest on Cults, Culture & Coercion, Brandie Hadfield, lived inside one for a decade. She is a Registered Psychotherapist and co-founder of the peer support nonprofit Flipping the Pyramid, and she spent roughly ten years selling supplements for a wellness MLM before she understood she had been recruited into a commercial cult. Brandie was a new mother in 2011, isolated and exhausted, when the pitch found her. I invite you to notice how ordinary the entry point was, because the same machinery now drives coaching programs, prosperity preaching, and the speculative frenzy around cryptocurrency, which I consider a form of multi-level marketing. A small group sells the dream, recruits everyone else to buy in, and the people at the top profit while almost everyone below them loses money. Her recruitment began with a parenting book by a famous pediatrician and a home-based coaching certification. She paid for the courses, the workbooks, and the materials. Then a package arrived in the mail…
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