About this episode

Parker Brook, a former General Mills insider, discusses the deceptive practices of Big Food and how parents can make healthier choices for their families.

He helped sell America's biggest cereal brands, then had a daughter and couldn't bring himself to feed her any of it. Today's guest is Parker Brook, founder of Lovebird Foods and a former insider at General Mills. He argues the food he was putting on family tables was engineered for profit, not health — and that most "healthy" labels are marketing, not nutrition. We talk about what really happens inside Big Food, the biggest scams hiding on labels, why the good brands keep selling out, and how parents can outsmart the grocery store. Thank you to our sponsors! SAVA : Use code "ALEXCLARK" for 15% off CROWDHEALTH : Use code “CULTURE” to get your first three months for only $99/month LOVEBIRD : Use code 'ALEX20' for 20% off your purchase PUORI : Use code "ALEX" for 32% off Puori Creatine+ when you start a subscription WILD PASTURES : Get an exclusive discount on your next order VOTE ONLINE : Check your voter registration today Our Guest: Parker Brook Parker's Links: Lovebird Instagram Lovebird FaceBook Lovebird X Lovebird Website Store Locater FOLLOW ALEX: Instagram |…

People in this episode

Host: Alex Clark

Guest: Parker Brook

Topics covered

• Big Food
• health
• nutrition
• parenting
• marketing
• cereal

Keywords

• Big Food
• cereal
• nutrition
• marketing
• healthy labels
• parenting
• food industry

Sponsors

SAVA, CROWDHEALTH, LOVEBIRD, PUORI, WILD PASTURES

Mentioned in this episode

Organizations: General Mills, Lovebird Foods

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