About this episode

Asia Grant discusses her journey in the fragrance industry while balancing a full-time job at IBM.

This special 50th episode of Dare to Disrupt, recorded live in front of a studio audience at the Smeal College of Business, features creative entrepreneur Asia Grant, founder of Scent Social Club and Redoux. She shares her journey of building a fragrance brand while working full-time at IBM, navigating supply chain challenges, and carving out a space in New York City’s beauty industry. The episode also opens with a bonus fireside chat with Smeal Dean Corey Phelps reflecting on key lessons from the podcast’s first 49 episodes.

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