50th Episode LIVE: Disrupting the Fragrance Industry with Asia Grant

50th Episode LIVE: Disrupting the Fragrance Industry with Asia Grant

From Dare to Disrupt by Invent Penn State

April 27, 2026 · 1h 13m · Episode 50

About this episode

Asia Grant discusses her journey in the fragrance industry while balancing a full-time job at IBM.

This special 50th episode of Dare to Disrupt, recorded live in front of a studio audience at the Smeal College of Business, features creative entrepreneur Asia Grant, founder of Scent Social Club and Redoux. She shares her journey of building a fragrance brand while working full-time at IBM, navigating supply chain challenges, and carving out a space in New York City’s beauty industry. The episode also opens with a bonus fireside chat with Smeal Dean Corey Phelps reflecting on key lessons from the podcast’s first 49 episodes.

People in this episode

Guest: Asia Grant

Topics covered

  • fragrance industry
  • entrepreneurship
  • supply chain challenges
  • beauty industry
  • live podcast
  • business journey
  • creative entrepreneurship

Keywords

  • fragrance
  • entrepreneur
  • Scent Social Club
  • Redoux
  • IBM
  • New York City
  • business
  • supply chain
  • beauty industry
  • live podcast

Mentioned in this episode

Organizations: Scent Social Club, Redoux, IBM, Smeal College of Business

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