
50th Episode LIVE: Disrupting the Fragrance Industry with Asia Grant
From Dare to Disrupt by Invent Penn State
April 27, 2026 · 1h 13m · Episode 50
About this episode
Asia Grant discusses her journey in the fragrance industry while balancing a full-time job at IBM.
This special 50th episode of Dare to Disrupt, recorded live in front of a studio audience at the Smeal College of Business, features creative entrepreneur Asia Grant, founder of Scent Social Club and Redoux. She shares her journey of building a fragrance brand while working full-time at IBM, navigating supply chain challenges, and carving out a space in New York City’s beauty industry. The episode also opens with a bonus fireside chat with Smeal Dean Corey Phelps reflecting on key lessons from the podcast’s first 49 episodes.
People in this episode
Guest: Asia Grant
Topics covered
- fragrance industry
- entrepreneurship
- supply chain challenges
- beauty industry
- live podcast
- business journey
- creative entrepreneurship
Keywords
- fragrance
- entrepreneur
- Scent Social Club
- Redoux
- IBM
- New York City
- business
- supply chain
- beauty industry
- live podcast
Mentioned in this episode
Organizations: Scent Social Club, Redoux, IBM, Smeal College of Business
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