Dare to Disrupt

Bobby Morgan is the founder and CEO of Prosperitas Enterprises. Its flagship system, Live Prosperous, trains and inspires individuals, teams, and organizations to build the resilience and emotional strength to thrive through life’s inevitable storms. He is also the founder and CEO of Talaria Media, a premium film, television, and digital media company.

Sean Griffey and Ryan Willumson are the co-founders of Industry Dive, a digital media company delivering business news and original analysis through targeted newsletters. Covering sectors like healthcare, energy, transportation, retail, and more, Industry Dive serves over 14 million North American users and partners with major clients including Amazon, Salesforce, Uber, IBM, and American Express. The company is known for producing some of the most respected journalism in the business world. In this episode, Sean and Ryan discuss how they met while working at FierceMarkets, a B2B e-media startup, and what inspired them to launch Industry Dive. They share how they bootstrapped the company, built a loyal audience, and grew the business to $100 million in revenue before its acquisition by Informa in September 2022.

Birgitt Boschitsch is the co-founder and CEO of spotLESS Materials, an advanced materials company and Penn State spinoff commercializing highly repellent anti-fouling coatings. In this episode, Birgitt shares how her passion for helping others through research led to her co-founding spotLESS Materials. She discusses her formative experiences, academic challenges, and the pivotal moments that shaped her career path, including her time at Princeton and her decision to pursue graduate studies at Penn State. She discusses the original inspiration behind the idea for a toilet coating that repels sticky waste, as well as the challenges of transitioning from lab work to startup life. She shares the importance of community support and the impact of media exposure on sales.

Paul Suhey is the Chief Operating Officer and co-founder of Revel, where he drives the company’s mission to accelerate electric vehicle adoption in U.S. cities by focusing on fast-charging infrastructure. In this episode, Paul shares Revel's journey from its beginnings as an urban electric moped sharing startup to a company focused on building the EV charging infrastructure for the largest cities across the US. At the end of the episode, current Penn State student Michael Slesarevich joins the conversation. Michael is a first-year mechanical engineering student and the founder of Shade Shift, an electrically controlled variable tint film for vehicles. He recently participated in the Happy Valley LaunchBox powered by PNC Bank Idea TestLab, and is a member of the Penn State Car Club. Michael and Paul discuss overcoming the challenge of securing that first investment, as well as how Revel views would-be competitors as potential future customers.

Mario Ciabarra is the CEO and founder of Quantum Metric, a customer-centered digital analytics platform for today's leading enterprise organizations. Since its founding in 2015, Quantum Metric's approach to in-depth customer understanding has seen rapid adoption from Fortune 500 companies. The world's largest airline, telco, retailer, healthcare, bank, and more have adopted the Quantum Metric platform. In this episode, Mario shares valuable lessons on integrity and communication learned during his college years. He discusses launching and exiting his first startup in just 11 months, a success that allowed him to briefly retire and travel the world. Mario also explains how Quantum Metric enhances visibility into customer friction points for major industry leaders and how the company integrates generative AI into its solutions. Finally, he reflects on how he approaches building his legacy.

Peter Cocoziello is chairman, founder, and CEO of Advance Realty Investors, a company specializing in real estate development, construction, and property management. In this episode, Peter shares how he launched Advance with only $5,000, and then both entered and eventually dominated various real estate verticals in the northeast. He also discusses how the Penn State Cocoziello Institute of Real Estate Innovation is supporting cross-disciplinary collaboration, and what technological innovations mean for the future of the real estate industry.

Vivian is founder and president of VB Cosmetics, a fully integrated manufacturing company with global brands of clean, nature- and science-based, functional and proprietary beauty products. Its transformational product, Dazzle Dry, a quick-dry nail polish system, is revolutionizing the nail industry. After 17 years on the market, Dazzle Dry now still has no equal in performance. In this episode, Vivian shares stories from her upbringing in the Philippines, overcoming discrimination and harassment in the workplace, acquiring nine patents as an accomplished bio-organic chemist and inventor, and inventing the foundation for what would become Dazzle Dry.

Joe Pulizzi is the founder of multiple startups, including content creator education site, The Tilt, Content Entrepreneur Expo, and the Content Marketing Institute, which he successfully exited in 2016. He is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is a professional public speaker, having spoken over 400 times in 20 plus countries on content marketing, the creator economy, and entrepreneurship. He graduated from Bowling Green State University with a bachelor’s in communications in 1995, and from Penn State with a master's in communications in 1997. In this episode, Joe shares his experience building the Content Marketing Institute, the failures he endured along the way, his strong commitment to goal-setting, and his association with the color orange. He also talks about jumping into writing a thriller novel to challenge himself creatively. Joe also shares his insights around the difference between content creators and content entrepreneurs, and why he believes it's an important distinction. At the end of the episode, current Penn State student Riley Auer joins the conversation. Riley is the founder of Bootleg Boomerangs, which sells high-quality hand-made wooden boomerangs. Bootleg Boomerangs has a large focus on content creation, with over 31,000 subscribers on YouTube. Riley talks through some challenges he faces in growing his business with Joe, who gives advice regarding ad placement in video content, finding the true super fans through exclusive giveaways and experiences, and striking the balance between being a business and being a place for fun content. Episode Chapters 0:00 – 3:49 Intro and journey summary 3:49 – 4:43 Growing up next to Cedar Point Amusement Park 4:43 – 6:42 Undergrad at Bowling Green – Do I have to declare a major? 6:42 – 9:32 Graduate student at Penn State, teaching speech class 9:32 – 12:12 Struggling on the job search 12:12 – 15:16 The evolving business model of content marketing 15:16– 19:30 The inception of Content Marketing Institute 19:30 – 22:11 The moment he realized he had made it 22:11 – 24:34 What’s the deal with Joe’s orange self-branding? 24:34 – 28:36 Setting goals and exiting CMI 28:36 – 30:41 Taking a sabbatical 30:41 – 31:59 Becoming a thriller author 31:59 – 33:45 Launching the Tilt and Content Entrepreneur Expo 33:45 – 35:54 The difference between Content Creator vs. Content Entrepreneur 35:54 – 37:50 Defining the Tilt’s audience 37:50 – 38:32 How to get connected to Joe 38:32 – 40:01 The Orange Effect Foundation, providing access to speech and play therapy for autistic children 40:01 – 55:51 Student Questions – Joe gives actionable advice to Riley Auer, Bootleg Boomerangs founder