Meta x Oakley and an ad starring Virat Kohli say “Athletic Intelligence is here”. Is it?

About this episode

The episode discusses the implications of Virat Kohli's Meta Oakley ad and the concept of 'Athletic Intelligence'.

Virat Kohli's new Meta Oakley ad has 40 million views in two weeks — more than every other athlete in the global campaign, including the one that aired during Superbowl. The tagline says Athletic Intelligence is here. But the ad shows the glasses answering questions, playing music, and recording a slow-motion shot. The athletic part is mostly just Kohli. India's smart wearables market is set to triple by 2033. Fifty million Indians already make health decisions based on what these devices tell them. Studies show a 30-80% error rate on something as basic as calorie counting. So how intelligent is Athletic Intelligence, really? Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Topics covered

• advertising
• smart wearables
• health technology
• athletic performance
• consumer behavior

Keywords

• Virat Kohli
• Meta
• Oakley
• Athletic Intelligence
• smart wearables
• health decisions
• calorie counting

Mentioned in this episode

Organizations: Meta, Oakley

Places: India

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