Matt Macedo: The Vertical Director | S6E3
About this episode
This episode features director Matt Macedo discussing vertical storytelling and its impact on the entertainment industry.
In this episode of the Decoding Social Life Podcast, we sit down with director Matt Macedo, one of the top voices in the rapidly growing world of vertical storytelling. Known for his work in vertical drama series, Matt has built a reputation as a director who has specialized in the craft—creating fast-paced, high-retention content designed for today’s audiences. We break down what it actually means to be directing verticals, how these mini-series are changing the entertainment industry, and why more actors and creatives are moving into this space. Matt shares his full journey—from his first vertical project to working with actors on set, casting decisions, and navigating real challenges during production. We also dive deep into auditioning, self-tapes, and what directors are really looking for, along with the biggest mistakes actors make and how to stand out. From set etiquette and networking to handling pressure and turning down projects, this episode gives a real, behind-the-scenes look at a format that’s quickly becoming a major force. Whether you’re an actor, filmmaker, or just curious about where the industry is headed, this episode gives you a clear look into the world of…
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