343. WEBTOON Is Bigger Than Monopoly Go: Inside a New Game Marketing Channel

343. WEBTOON Is Bigger Than Monopoly Go: Inside a New Game Marketing Channel

From Deconstructor of Fun by Deconstructor of Fun

August 20, 2026 · 44 min

About this episode

Jen discusses the innovative marketing strategies of WEBTOON with guests from WEBTOON and Square Enix.

Jen sits down with WEBTOON and Square Enix to break down a channel that reaches mobile, PC, and console at once.UA is saturated and everyone is hunting for new reach. WEBTOON has 160 million MAU, about 90% under 34, and roughly 69% of its readers play games across all three platforms. Christine Yu (WEBTOON) and Melanie Gordon (Square Enix) walk through how the Visions of Mana and Dragon Quest VII Reimagined campaigns actually came together, what the branded epilogue format is, how long these collabs take, and how the Coin Hunter offerwall is driving 10,000 verified Steam wishlist adds a week.Topics Covered:• The vertical scroll format and why Gen Z never touched a comic book• 160M MAU and how WEBTOON monetizes like a free to play game• $2.7B paid out to creators and 124,000 new episodes a day• Creators as influencers and why the comment section matters• The branded epilogue and the Visions of Mana collab results• Dragon Quest VII Reimagined and the Tabletop partnership• Timelines, approvals, and what marketers need to bring to the table• Licensing collab creative for paid media, owned social, and UA• Coin Hunter, the offerwall, and pay per verified Steam wishlist• Where WEBTOON…

People in this episode

Host: Jen

Guests: Christine Yu, Melanie Gordon

Topics covered

Keywords

Mentioned in this episode

Organizations: WEBTOON, Square Enix

Products: Visions of Mana, Dragon Quest VII Reimagined, Coin Hunter

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