UA Monthly #3: Freecash Ban, Unity Kills ironSource & Vector’s Rise
About this episode
This episode discusses the recent changes in the mobile gaming ecosystem, including the ban of Freecash and Unity's strategic shift towards Vector.
The mobile gaming ecosystem is shifting fast this month. We break down the shocking deplatforming of Freecash, a $500M+ rewarded ad network, and what it signals for the future of user acquisition. Then we dive into Unity’s major strategic pivot: shutting down ironSource and going all-in on Vector. Is Vector actually working, or just great marketing? Topics Covered: ● Freecash ban: what happened and why it matters ● The future of rewarded ad networks ● Unity shutting down ironSource ● Vector performance, growth, and real-world results ● The ongoing battle with AppLovin
Topics covered
- mobile gaming ecosystem
- user acquisition
- rewarded ad networks
- strategic pivot
- Vector performance
- AppLovin battle
Keywords
- Freecash ban
- Unity
- ironSource
- Vector
- rewarded ads
- user acquisition
- AppLovin
Mentioned in this episode
Organizations: Freecash, Unity, ironSource, Vector, AppLovin
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