How "fishfluencer" James Sibley turned seafood into viral content

About this episode

James Sibley discusses his journey as a 'fishfluencer' and shares insights on creating viral seafood content.

Breaking through on social media is a difficult task that much of the seafood industry continues to struggle with. In today's episode, we sit down with James Sibley, an aquaculture content creator with hundreds of thousands of followers across his SibleyAqua channels, to hear about his journey to becoming a "fishfluencer." Sibley discusses what makes seafood content go viral, the biggest mistakes companies make online, and his blueprint for building a meaningful social media presence in the seafood industry. This episode was made possible by SeafoodSource Premium. Upgrade to a Premium Membership today using code DEEPDIVE Become a SeafoodSource Premium Member | SeafoodSource Theme music: "Relaxed Podcast Beat" by Tunetank via pixabay.com Find us on SeafoodSource.com or email astonge@divcom.com to share any show ideas or guest suggestions.

People in this episode

Guest: James Sibley

Topics covered

• social media
• aquaculture
• viral content
• seafood industry
• content creation

Keywords

• fishfluencer
• seafood
• social media
• content creation
• viral marketing

Sponsors

SeafoodSource

More episodes of Deep Dive: The SeafoodSource Podcast

• Exploring practical applications of AI in seafood with Manolin CEO Tony Chen · May 1, 2026 · 18 min
• How Shinkei Systems is using robotics to transform the way fish are killed · April 17, 2026 · 22 min
• Nomi Prins on seafood's path to growth in 2026 amid economic and trade uncertainty · March 20, 2026 · 19 min
• An update on Norwegian salmon: Early price trends for 2026 · March 6, 2026 · 17 min
• Navigating low quotas in the US scallop industry with Northern Wind CEO Ken Melanson · February 20, 2026 · 19 min
• Why seafood suppliers are suing over Trump's tariffs: The IEEPA lawsuits explained · January 6, 2026 · 27 min