Spirit Airlines and the Race to the Bottom Nobody Wants to Win
About this episode
The episode discusses the implications of pricing strategies using Spirit Airlines as a case study and emphasizes the importance of treating recruitment as a marketing challenge.
Cheap is not always affordable — and Spirit Airlines proves it. This week on Better Merch...Better Marketing, Kirby Hasseman and Jade Crider unpack why the true price of a marketing piece is determined at the point of usage, what every small business owner can learn from the collapse of Spirit Airlines and the dangers of racing to the bottom on price, and why your next great hire starts with treating recruitment like a marketing problem. Plus the Flat Lay Custom Notepad is this week's Product of the Week. Get FREE access to the 5 Day Business Bootcamp at https://Bootcamp.HassemanMarketing.com
Topics covered
- marketing strategy
- pricing
- business lessons
- recruitment
- product promotion
Sponsors
Hasseman Marketing
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