Delivering Marketing Joy

In this episode of Better Merch… Better Marketing, Jade and Kirby cover three topics that every business should be thinking about right now. First, they do a mid-year check-in and talk about why halftime is the perfect time to pause, evaluate, and adjust. Whether it’s merch projects, sales goals, or team performance, now is the time to make sure your second half is stronger than your first. Then Jade shares some surprisingly insightful (and funny) lessons from her pregnancy journey so far—and connects them back to marketing and business. This conversation is personal, honest, and packed with practical takeaways you might not expect. Finally, they discuss the power of first impressions through packaging. The unboxing experience is one of the most overlooked marketing tools businesses have, and they break down why packaging can dramatically impact brand perception, customer experience, and loyalty. They also feature this week’s Product of the Week: the Odyssey Soft Cover Spiral Journal. If you want better ideas around branded merchandise, customer experience, packaging, and smarter marketing strategy, this episode is for you.

Hiring has changed. The organizations that consistently attract and retain great people aren't simply posting jobs and hoping for the best—they're intentionally building a brand that people want to be part of. In this video, I talk about the ideas behind my book, TARGET For Talent, and why I believe one of the biggest mistakes companies make is treating hiring as an HR problem instead of a marketing opportunity. The principles in TARGET For Talent are designed to help organizations think differently about recruitment, employee engagement, company culture, and retention. By applying proven marketing concepts to the hiring process, businesses can stand out, attract better candidates, and create an employee experience that encourages people to stay. Whether you're a business owner, leader, HR professional, or recruiter, this conversation will challenge the way you think about talent acquisition and provide a framework for building a stronger team. If you're struggling to find and keep great people, this message is for you.

In this week's episode of Delivering #marketingjoy Leslie Galbreath joins the show to discuss the importance of marketing outcomes, strategic channel selection, listening to customers for differentiation, and marketing's role in organizational success. Listen now!