Stop Trying to Sell to Everyone (And What to Do Instead)

About this episode

Kirby Hasseman and Jade Crider discuss the importance of targeting a niche market and explore current trends in branded merchandise.

Trying to reach everyone is a great way to reach nobody. This week on Better Merch...Better Marketing, Kirby Hasseman and Jade Crider break down why dialing in your perfect niche client is one of the most powerful moves you can make in your marketing right now, explore the quiet luxury trend that is reshaping branded merch, and get candid in a marketing confessions segment about the beliefs they used to hold that they now know were costing them. Plus the most luxurious Product of the Week yet — buttery soft pajamas with a one piece minimum — and a Joy Report shout out to Mandy Taylor from CSB for bringing a fresh perspective to a classic industry. Get FREE access to the 5 Day Business Bootcamp at https://Bootcamp.HassemanMarketing.com

People in this episode

Host: Kirby Hasseman

Guest: Jade Crider

Topics covered

• niche marketing
• quiet luxury trend
• branded merchandise
• marketing confessions
• business bootcamp

Keywords

• niche client
• marketing strategy
• branded merch
• luxury products
• business growth

Mentioned in this episode

Organizations: CSB, Hasseman Marketing

Products: buttery soft pajamas

Places: Bootcamp

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