About this episode

Dena Blevins discusses her transition from corporate leadership to founding her own company, Frank, which creates products inspired by everyday life.

After helping lead creative and innovation efforts for global brands including Starbucks and Hydro Flask, Dena Blevins found herself asking a different question: What happens when you stop building for some of the world's most recognized brands and start building something that feels deeply personal? In this episode of Design Of, Dena shares her journey from corporate leadership to entrepreneurship and the launch of Frank, a company inspired by the messy, funny, difficult, and beautiful realities of everyday life. At Frank, the mission is simple: create products inspired by what life throws at us and what's happening in the world around us. Sometimes that means diving into difficult topics. Sometimes it means finding humor in uncomfortable moments. And sometimes it means offering a proud middle finger and an undeniably frank point of view. Through a growing collection of bandanas, scarves, cocktail napkins, and thoughtful products, Frank gives people a way to wear, share, celebrate, mourn, laugh, support, and express what they're feeling. Or not. The choice is theirs. What makes this conversation compelling isn't the products. It's the story behind them. "I love that I can put…

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