Design Of Podcast

After helping lead creative and innovation efforts for global brands including Starbucks and Hydro Flask, Dena Blevins found herself asking a different question: What happens when you stop building for some of the world's most recognized brands and start building something that feels deeply personal? In this episode of Design Of, Dena shares her journey from corporate leadership to entrepreneurship and the launch of Frank, a company inspired by the messy, funny, difficult, and beautiful realities of everyday life. At Frank, the mission is simple: create products inspired by what life throws at us and what's happening in the world around us. Sometimes that means diving into difficult topics. Sometimes it means finding humor in uncomfortable moments. And sometimes it means offering a proud middle finger and an undeniably frank point of view. Through a growing collection of bandanas, scarves, cocktail napkins, and thoughtful products, Frank gives people a way to wear, share, celebrate, mourn, laugh, support, and express what they're feeling. Or not. The choice is theirs. What makes this conversation compelling isn't the products. It's the story behind them. "I love that I can put something out there that hopefully resonates with others as well." — Dena Blevins After years helping shape stories for global brands, Dena found herself building a company rooted in that belief. We explore how leadership evolves over time, how personal experiences often become the foundation for meaningful businesses, and why some of the most impactful ideas begin not with a market opportunity but with a human one. Along the way, we talk about entrepreneurship, reinvention, grief, humor, purpose, storytelling, and what it means to create work that reflects who you are, not just what you do. And perhaps the biggest takeaway is this: The most meaningful businesses don't just create products. They create connection. In This Episode, We Explore • Dena's journey from global creative leadership at Starbucks and Hydro Flask to entrepreneurship • The story behind Frank and why she started it • Building a business rooted in honesty, humor, and humanity • How personal experiences can become meaningful products and opportunities • Why storytelling remains one of the most powerful business tools • The relationship between purpose, creativity, and entrepreneurship • What it means to redefine success in a new chapter of life Key Takeaways • Experience often reveals what matters most • Great businesses begin with real human needs • Stories create connection when they are relatable, honest, and human • Humor can help people navigate difficult conversations • Purpose and business can strengthen one another • New chapters require courage, curiosity, and conviction About Dena Dena Blevins is an entrepreneur, storyteller, and former global creative leader whose career includes leadership roles with Starbucks and Hydro Flask. She is the founder of Frank, a brand that creates bold, honest products inspired by real life and the world around us. Through bandanas, scarves, cocktail napkins, and storytelling, Frank helps people express themselves with humor, humanity, and an unapologetically frank point of view.

What if your next competitive advantage wasn’t a new product, but a new kind of leader? Doug Powell believes designers and design thinkers have the skills business needs most right now, the ability to connect human needs with strategic goals, to navigate uncertainty, and to see opportunities others miss. In a world of rapid technological change and economic contraction, that perspective can be the difference between falling behind and defining what’s next. Doug has spent his career proving it. At IBM, he helped build one of the largest corporate design programs in history, hiring over 1,000 designers, embedding human-centered design across global teams, and aligning design thinking with enterprise strategy. He’s led at the highest levels of AIGA, advised Fortune 100 leaders, and now coaches executives on how to integrate design into the core of their decision-making. This is an essential time for design and designers. In the face of unprecedented global challenges and a rapidly evolving technological landscape, the core skills of human-centered design, empathy, curiosity, inclusion, collaboration, and craft, are needed more than ever. Doug believes designers are made for this moment. For business leaders, Doug’s perspective is a wake-up call: designers and design thinkers are not just executors of creative work, they are catalysts for innovation, culture change, and long-term growth. Research from McKinsey shows that companies excelling in design outperform industry peers by up to 2x in revenue growth and shareholder returns. A 2023 InVision report found that 92% of high-maturity design organizations report a strong connection between design and business strategy. Doug argues that in a time of technological disruption and market uncertainty, leaders who integrate human-centered design into the decision-making core of their companies will be the ones defining what’s next. In this conversation, you’ll hear about: + Why companies that integrate design at the leadership level grow faster and create greater shareholder value +Lessons from building IBM’s global design program from scratch in under four years +How human-centered design can break down silos and speed decision-making across functions +Why downturns are a prime opportunity to invest in innovation and talent +The lasting influence of Tibor Kalman and the responsibility of design to challenge complacency +How AIGA builds leadership capacity across industries and the value of giving back +Why designers will be at the center of AI’s most transformative breakthroughs, and what leaders should do now Whether you’re a CEO, CMO, or innovation lead, this episode will show you how to harness design as a strategic advantage, not just for better products, but for stronger teams, sharper strategy, and sustainable growth.

Jerry Takigawa is a rare kind of thinker, someone who approaches the world not just with creativity but with deep awareness, humility, and care. His work as an artist and storyteller explores what it means to carry a legacy, reframe pain into purpose, and make meaning in a world that often feels fragmented. In this episode of Design Of, Jerry shares how his Japanese American heritage, his parents’ experience with internment, and his lifelong creative practice have shaped the way he see, and responds to, the world. This is a conversation for leaders, creators, and anyone navigating complexity. Jerry doesn’t just talk about ideas, he embodies a way of thinking that invites reflection, connection, and change. You’ll hear: + Why embracing uncertainty can lead to more authentic leadership + How silence and heritage shape our voice, and our responsibility vWhat it means to create from both logic and intuition + How storytelling, metaphor, and vulnerability unlock deeper trust + And why making space for meaning is essential to resilience and growth One of the most powerful ideas Jerry shares is this: “Your thinking is genesis, and your actions are contagious. So what is worth doing?” Whether you’re building a business, guiding a team, or simply trying to live with more intention, this conversation is a meaningful invitation to pause, look closer, and move forward with greater clarity. 🎧 Listen now to Design Of with Jerry Takigawa, and explore how the way you see the world shapes the way you change it. To dive deeper into Jerry’s philosophy, we highly recommend his book, Grace in Uncertainty: A Designer’s Search for Meaning. You can explore it here: 👉 https://www.takigawadesign.com/grace-in-uncertainty

Peter Aguero isn’t just a performer, he’s a presence. Known for his emotionally charged, wildly entertaining, and deeply human stories, Peter has become one of the most beloved voices in the storytelling world. A longtime host and GrandSLAM champion with The Moth, Peter’s work explores grief, rage, love, redemption, and the quiet moments that define who we are. In this episode, we sit down with Peter to trace the creative arc of his life, from growing up in South Jersey and leaving football behind, to traveling the country with Chicago City Limits, and eventually becoming a core figure in The Moth’s rise to cultural prominence. Along the way, we explore why storytelling isn’t just communication, it’s how we make sense of being human. Peter’s story intersects with some of the greats, including his longtime friendship with creative musician and experimental educator Dave Gould, who introduced him at a transformative moment in Iowa City. Together, their work reminds us that story is not just scientific, it’s deeply experiential. It’s memory. It’s identity. It’s the way we heal, connect, and lead. We also revisit some of Peter’s most memorable performances, including: “You’re Not Alone” (The Moth Mainstage, Metropolitan Museum of Art), a heartbreaking and healing story about Christmas with his mother “The Italian Ice Fight” — a wild, true tale about a summer job that ended with a hammer, a fight, and a lesson in fear Daddy Issues (his one-man show) — a raw, theatrical journey through masculinity, shame, and survival Appearances on Conan and in venues like the Bitter End, Highline Ballroom, and under-the-radar NYC gems like Under St. Mark’s In this episode, you’ll learn: + How vulnerability builds creative credibility + Why your real voice is more powerful than your polished one + How to structure stories that resonate emotionally, without overproducing + What brands and leaders can learn from live storytelling and audience honesty + How to tell stories that invite recognition, not just applause Whether you’re leading a brand, creating a presentation, or trying to inspire others, this episode is a reminder that the most unforgettable stories are the ones that don’t try too hard. They just tell the truth.

“Music is completely emotion-driven for me. If I don’t feel it, I can’t fake it. That’s why I keep writing, to stay close to that feeling.” In this deeply reflective episode of The Design Of, Justin Ahrens sits down with musician, composer, and sonic storyteller Ryan O’Neal, best known as Sleeping At Last. With millions of listeners around the world and a body of work that’s as emotionally rich as it is expansive, Ryan shares how he intentionally designs not just music, but meaning. We explore how Ryan’s creative process is rooted in emotion, curiosity, and the desire to stay connected to what truly moves him. From writing songs inspired by the Enneagram to scoring film and television, Ryan talks about chasing wonder, navigating vulnerability, and using music as a mirror for growth. While Ryan is a musician, his approach offers powerful insights for anyone in business, branding, or leadership. His creative process models how to: + Lead with emotional intelligence, understanding the power of empathy in connection + Tell stories that resonate, by tapping into universal emotions and personal truths + Build a brand with heart, that earns trust, loyalty, and long-term impact + Design experiences that feel human, not just polished If you're trying to inspire teams, connect with customers, or create more meaningful marketing—this episode will remind you why feeling is often more powerful than strategy alone.

Julie Sims, a global marketing and communications leader and strategist, has had quite a career. Knowing what she wanted to do at age 10, she followed her path and curiosity across the country, exploring different industries and searching for meaning in her work. From working in a newsroom and a staffing agency to dedicating her talents to a non-profit focused on creating a world free of illiteracy and gender inequality, Julie has always been driven by her passion. With her experience in leading MarCom functions, managing agency relationships, and developing strategic business plans, she thrives on overseeing the creation of compelling content that can change perceptions and deliver quantifiable results. Julie also has a deep passion for bringing out the best in people and shaping new leaders. Hear her story today – Enjoy the show!

Debbie Millman is the creator and host of Design Matters, which is the world’s first podcast about design and is known for its wide-ranging conversations with designers, writers, artists, curators, musicians, and other prominent figures in contemporary thought. Additionally, Debbie is an author, teacher, and co-curator of the online Print Magazine. She is also an artist, speaker, and curator of creative conferences like the HOW Design Live Conference. Get ready to hear Debbie’s story, where we talk about her podcast and work, relationships, and the pain that has influenced our lives. Enjoy the show.

Steven Morris is a brand and culture advisor, author, and speaker. He believes that, at its heart, business is a human-to-human venture. Much of what people do, they do unconsciously. People make decisions with their heads but act with their hearts. This is true for leaders, employees, investors, and customers. Steven is in the business of bringing that heart, or dare I say, love, to the center of leadership and business. In fact, as he states: “There’s nothing more powerful than a united group of souls ignited in a common cause with love at the core.” Enjoy his perspective and his story!