10 Questions Design and Remodeling Professionals Ask About PR

10 Questions Design and Remodeling Professionals Ask About PR

From Designer Discussions : Remodeling Business Marketing by Mirjam Lippuner, Jason Lockhart, Maria Design Appy

May 21, 2026 · 22 min · Episode 167

About this episode

The episode discusses common questions about public relations for design and remodeling professionals.

PR can feel like a black box for designers and remodeling pros, so we’re pulling the curtain back with the 10 questions we get asked nonstop. We talk about what PR actually is (hint: it’s not just “getting into a magazine”), why earned media builds trust in a way paid ads can’t, and how to think about visibility across online publications, local outlets, trade media, podcasts, and even speaking opportunities. We also get practical about doing your own public relations without hiring a pricey...

People in this episode

Hosts: Mirjam Lippuner, Jason Lockhart, Maria Design Appy

Topics covered

  • public relations
  • design
  • remodeling
  • earned media
  • visibility
  • marketing

Keywords

  • PR
  • earned media
  • visibility
  • public relations
  • design marketing

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