Most Agencies Don't Know What They Signed Up For! The Truth.

About this episode

Matt Powell discusses the challenges agencies face in multi-location marketing and the pitfalls that can occur as brands scale.

Most agencies say they understand multi-location marketing. Then your brand scales, and everything breaks.Matt Powell, CEO of Moroch (the agency behind McDonald's, Planet Fitness, and Midas), reveals why most agencies fail when complexity hits, what separates talk from execution, and the exact moment brands realize their partner isn't built for growth.👉 WHAT YOU'LL LEARN:- Why agencies that work with big brands still fail at multi-location marketing- The 600-location brand with 18 failing markets, and how one insight fixed it- Why "great campaign metrics" mean nothing if business results don't move- How brands lose the local advantage that built them while chasing national scale- The first red flag that your agency partner can't handle multi-location growth- Why one strategy across every location eventually collapses

People in this episode

Guest: Matt Powell

Topics covered

• multi-location marketing
• agency challenges
• brand growth
• marketing metrics
• local vs national scale

Keywords

• multi-location marketing
• agency failure
• brand growth
• campaign metrics
• local advantage

Mentioned in this episode

Organizations: Moroch, McDonald's, Planet Fitness, Midas

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