Piyush Agarwal, co-founder of Reo.dev: intent signals and devtool GTM | Evil Martians podcast

Piyush Agarwal, co-founder of Reo.dev: intent signals and devtool GTM | Evil Martians podcast

From Dev Propulsion Labs by Evil Martians

January 12, 2026 · 36 min · Season 4 · Episode 9

About this episode

Piyush Agarwal discusses the challenges of go-to-market strategies in developer tools and shares insights from his experience at Reo.dev.

Piyush Agarwal, co-founder of Reo.dev , sits down with Victoria Melnikova to talk about why go-to-market is the hardest unsolved problem in developer tools, how companies can have millions of open-source users and still not know who their customers are, and why timing beats volume when selling to developers. He shares how three months of nonstop customer conversations shaped Reo.dev , why their first product was a Google Sheet, and how intent signals turned a 2% response rate into 26%. Victoria Melnikova is a business and go-to-market expert for developer tools and AI, and host of Dev Propulsion Labs. She works with 40+ early-stage startups a year as Head of New Business at Evil Martians. https://x.com/vmelnikova_en Evil Martians is a design and engineering consultancy for developer tools, AI, and cybersecurity startups. https://evilmartians.com/ Recorded at Chroma. Vector, full-text, regex, and metadata search. Develop locally and scale to petabytes in the cloud backed by object storage. Serverless search and retrieval that is fast, cheap, and reliable. https://www.trychroma.com

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