Dev Propulsion Labs

Ivan Burazin, CEO and founder of Daytona, sits down with Victoria Melnikova to talk about why he walked away from $300K ARR to rebuild his company from scratch for the age of AI agents. He explains why agents will outnumber humans to the power of ten, how Daytona creates composable computers that agents can spin up on demand, and what it means to race competitors on a moving train. Ivan shares hard-won lessons from 16 years building cloud development environments — starting with Codeanywhere in 2009, a decade before the market was ready.Victoria Melnikova is a business and go-to-market expert for developer tools and AI, and host of Dev Propulsion Labs. She works with 40+ early-stage startups a year as Head of New Business at Evil Martians.https://x.com/vmelnikova_enEvil Martians is a design and engineering consultancy for developer tools, AI, and cybersecurity startups.https://evilmartians.com/Recorded at Chroma. Vector, full-text, regex, and metadata search. Develop locally and scale to petabytes in the cloud backed by object storage. Serverless search and retrieval that is fast, cheap, and reliable.https://www.trychroma.com

Sam Lambert, CEO of PlanetScale, sits down with Victoria Melnikova to talk about how PlanetScale stayed up during the AWS outage that took down millions of sites, why they grew Vitess usage 61,000% in four years, and what it actually costs to build tier-zero infrastructure that never goes down. He shares the journey from a 750-user consultancy to hundreds of thousands of developers, why operational excellence beats feature velocity, and why vibe-coded databases are a completely different market from what PlanetScale builds.Victoria Melnikova is a business and go-to-market expert for developer tools and AI, and host of Dev Propulsion Labs. She works with 40+ early-stage startups a year as Head of New Business at Evil Martians.https://x.com/vmelnikova_enEvil Martians is a design and engineering consultancy for developer tools, AI, and cybersecurity startups.https://evilmartians.com/Recorded at Chroma. Vector, full-text, regex, and metadata search. Develop locally and scale to petabytes in the cloud backed by object storage. Serverless search and retrieval that is fast, cheap, and reliable.https://www.trychroma.com

Jeff Huber, co-founder and CEO of Chroma, sits down with Victoria Melnikova to talk about why RAG became industry brain rot, how context engineering replaced it as the real job to be done, and what it takes to build modern search infrastructure for AI. He shares his framework for commercializing open source — keep the engine open, monetize the car — why consensus is a death blow for great products, and how small opinionated teams with low egos build the best developer tools.Victoria Melnikova is a business and go-to-market expert for developer tools and AI, and host of Dev Propulsion Labs. She works with 40+ early-stage startups a year as Head of New Business at Evil Martians.https://x.com/vmelnikova_enEvil Martians is a design and engineering consultancy for developer tools, AI, and cybersecurity startups.https://evilmartians.com/

Join us for an incredible conversation with Adam Frankl - author, advisor, investor, and the final boss of development marketing. In this episode, we dive deep into the biggest challenges facing developer tool startups in 2025 and how to overcome them.On the AI boom opportunity:2025 has gotta be the best year ever for starting a developer tool startup because there is so much chaos, and that's what makes this exciting.The #1 mistake founders make:Problem not product. Become an expert on the problem. Talk about the problem. Write about the problem... Too many founders they wanna talk about the product. They want to demo the product... And quite frankly, no one is interested.Why you need to be obsessed:You have to pick a problem that the problem also picks you. It's the type of problem that you just can't sleep at night because you're thinking about it... You know when the problem is the right problem because it seizes a hold of your brain.The social media strategy that works:Your mechanistic goal is you wanna be posting about this problem every day. Because you want to be the authority on this problem. Authority author, it's the same root. To be an authority, you have to write.On enterprise sales in 2025:Budgets are being cleared for AI investments, and this is astonishing... top executives are basically clearing budget line items say we're gonna invest in AI.Why San Francisco matters:The reason you come to Silicon Valley is the best customers are here. And you're not gonna be closing these tech 100 companies if you are in Tokyo or Lisbon.The game-changing AI workflow:Make a recording. Make a transcript... And then use an LLM to anonymize but consolidate transcripts. And that can be extraordinarily powerful.Links:- Adam's book: "Developer Facing Startup" (Amazon #1 bestseller): https://www.amazon.com/Developer-Facing-Startup-market-developer-facing/dp/B0D4KGHQML- Alchemist Accelerator: https://www.alchemistaccelerator.com/- Evil Martians on X: https://x.com/evilmartians- Victoria Melnikova on X: https://x.com/vmelnikova_enEvil Martians is the go-to agency for early-stage developer tools startups: https://evilmartians.com/devtools#DeveloperTools #StartupMarketing #AI #Enterprise #SanFrancisco #DevTools

Anna Veronika Dorogush, founder and CEO of Recraft, reveals how she built one of the world's leading AI image generation platforms by solving real professional design problems instead of chasing AI hype. Some key insights:"My whole back-end team is medalists and finalists of World Championship in programming." Strong people attract strong people, creating a talent density that enables a small team to compete with giants."We are just focused on producing the best models in image generation space for designers, for professional use cases." While others built general AI image generators, Recraft targeted designers' specific needs: brand consistency, style control, and professional workflows. "That's the major differentiator between ourselves and other AI native tools is we are building our technology from scratch in-house. And that allows us to solve for professional tasks." Training proprietary models in-house allows solving for your users' exact problems (controlling styles, brand colors, fonts)."At the first stage, think investors mostly are evaluating founders and founding teams. After that, investors are evaluating product market fit and retention and later, monetization starts to be very important. We've raised three rounds so far and on every one of those rounds, different things were considered very important." Links:Recraft: https://www.recraft.ai/Anna Veronika on X: https://x.com/avwritingEvil Martians on X: https://x.com/evilmartiansVictoria Melnikova on X: https://x.com/vmelnikova_enEvil Martians is the go-to agency for early-stage developer tools startups: https://evilmartians.com/devtools

José Valim, creator of Elixir and founder of Dashbit, sits down with Victoria Melnikova to talk about how following curiosity over market trends led him to build one of the most loved programming languages. He shares why he made technical decisions over adoption-friendly ones, how decentralizing the community let Elixir reach domains he never imagined, and what he's building with Tidewave — higher-level AI tools that understand web frameworks, not just code.Victoria Melnikova is a business and go-to-market expert for developer tools and AI, and host of Dev Propulsion Labs. She works with 40+ early-stage startups a year as Head of New Business at Evil Martians.https://x.com/vmelnikova_enEvil Martians is a design and engineering consultancy for developer tools, AI, and cybersecurity startups.https://evilmartians.com/

In this episode of Dev Propulsion Labs, we sit down with Sam Bhagwat, the dev tools visionary who co-founded Gatsby and is now transforming AI development with Mastra - the TypeScript framework that's rapidly gaining adoption among serious AI developers.After selling Gatsby to Netlify, Sam identified a critical gap in AI tooling that was forcing developers to build complex infrastructure themselves. Now, his YC-backed framework is helping startups and enterprises build production-grade AI agents with far less overhead.You'll discover:- The pivotal moment Sam realized existing AI tools weren't solving the right problems- Strategic insights from his YC Winter 2025 experience that accelerated Mastra's growth- Why TypeScript-first is the right approach for building maintainable AI applications- The thoughtful licensing strategy that balances open-source principles with business sustainability- What current AI frameworks are missing and how Mastra addresses these limitationsFor founders and technical leaders building in the AI space, this conversation offers valuable perspective on navigating the rapidly evolving agent ecosystem while creating a sustainable developer tools business.Links:- Dev Propulsion Labs podcast: https://evilmartians.com/devpropulsionlabs- Try Mastra: npm create mastra@latest- Website: https://mastra.ai- GitHub: https://github.com/mastra-ai/mastra- Book: "Principles of Building AI Agents" on Amazon https://www.amazon.com/Principles-Building-Agents-Sam-Bhagwat/dp/B0DYH5GHDD- Sam Bhagwat Twitter: https://twitter.com/calcsam- Victoria Melnikova Twitter: https://twitter.com/vmelnikova_enBest comment on YouTube will be rewarded with a free copy of Sam's book