A PR Case Study in Using AI to Find the Story Faster
About this episode
Britt Klontz discusses a PR campaign where AI was used to analyze public record data efficiently.
A niche regulation. Thousands of public comments. One skeptical editor. In this solo episode, Britt walks through a real campaign where AI did the heavy lifting by making sense of a mountain of public record data fast enough to matter. She breaks down the strategy, the journalist response, and what it actually means to use AI well in PR.
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