The POINT Check: How to Stop Pitching Like a Bot
About this episode
Britt Klontz discusses the impact of AI on PR pitches and introduces the POINT Check framework.
Barron's recently found one sentence construction showing up across thousands of corporate documents, earnings calls, and press releases and it is a phrase that barely existed two years ago. It's called the Great Flattening, and PR pitches are not immune. In this solo episode, Britt breaks down why AI-assisted pitches are increasingly blending together and introduces the POINT Check, a five-question framework you can run any pitch through before you hit send.
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