About this episode

Jonah Babins discusses the impact of Artificial Intelligence on the magic industry and the importance of adapting to new technologies for business growth.

In this solo episode, Jonah Babins reports back from the annual Mastermind Summit. Every year, Jonah takes the mastermind group to an epic, tropical destination to map out business growth, and this year they returned to a beautiful resort in Mexico. While the room tackled classic pillars like contracts, public shows, SEO, and cold email, one massive topic dominated the entire trip: Artificial Intelligence. Jonah issues a direct warning to performers: it is 2026, and running a business without looking at AI is simply irresponsible. This isn’t about shoving technology down anyone’s throat; it’s about recognizing a unique window of opportunity to out-innovate your competition before your booking systems feel completely ancient. What You’ll Learn in This Episode The Rising Floor: Why “okay” websites and generic marketing won’t cut it anymore as new competitors launch with highly optimized, AI-driven setups. Lead Generation in Flux: How the foundational engines of magic bookings—including SEO, Google Ads, and cold email—are shifting under our feet. Automating the Stuff You Hate: Turning over tedious tasks like inbox management, contract writing, web…

Topics covered

• Artificial Intelligence
• business growth
• lead generation
• automation
• creative system design

Explore listener stats, chart rankings, contacts and more on the Discourse in Magic podcast page.