Claude Skills Tutorial: The Only 5 You Need (+ Free Skill)

Claude Skills Tutorial: The Only 5 You Need (+ Free Skill)

July 13, 2026 · 20 min

About this episode

Ellen Mackenzie discusses the essential Claude skills needed for marketing in business and offers a free competitor research skill.

Most Claude skills are a complete waste of your time — so in this Claude skills tutorial, I'm breaking down the only 5 you actually need to run the marketing side of your business. Plus, you can grab a copy of my competitor research skill below, for free!xxEllen// FREE CLAUDE RESOURCES //🔎 Copy my competitor research skill! Download the prompt + set up guide here:https://www.ellenmackenzie.com/pl/2148807824📣 Set up your Claude to understand YOU! Download the Brand Voice Interview prompt:https://www.ellenmackenzie.com/pl/2148783700// WATCH NEXT //🎥 How to set up Claude Cowork (full tutorial):https://youtu.be/R9Q1kDYlNUk?si=u2u9A2BmwJ2LGnLA// READY FOR MORE? //📲 Buy my Instagram Strategy Playbook + AI knowledge file:https://www.ellenmackenzie.com/offers/d7pPgBE2?coupon_code=50OFF🏕️ Get on the waitlist for my course, Camp Claude, and secure a 50% discount:https://www.ellenmackenzie.com/camp-claude⏱ TIMESTAMPS 01:29 What a Claude skill actually is02:51 How I use skills (and what I don't use them for)03:50 Meet my Claude team04:02 Skill 1: The platform specialists (Instagram, email + YouTube)06:06 Skill 2: The creative director (brand skill)07:25 Skill 3: The inbox manager…

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