Dishing Up Digital with Ellen Mackenzie
by Ellen Mackenzie
Is this your podcast?Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Estimated from 5 chart positions in 5 markets.
By chart position
- 🇦🇺AU · Entrepreneurship#6630K to 100K
- 🇬🇧GB · Entrepreneurship#8430K to 100K
- 🇳🇿NZ · Entrepreneurship#533K to 10K
- 🇵🇭PH · Entrepreneurship#129500 to 3K
- 🇷🇴RO · Entrepreneurship#163500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
32K to 108K🎙 ~2x weekly·209 episodes·Last published 1w ago - Monthly Reach
Unique listeners across all episodes (30 days)
64K to 216K🇦🇺46%🇬🇧46%🇳🇿5%+2 more - Active Followers
Loyal subscribers who consistently listen
19K to 65K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
—
* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 15 epsHost
Recent guests
No guests detected in recent episodes.
Recent episodes
the "boring" strategy to book more clients (without a huge following)
Aug 22, 2026
Unknown duration
Claude ran my business for 3 months... and I made $100k
Jul 30, 2026
Unknown duration
Claude Skills Tutorial: The Only 5 You Need (+ Free Skill)
Jul 13, 2026
20m 17s
Your Instagram Content Is Boring (Here's The 3-Step Fix)
Jul 4, 2026
24m 33s
5 Hard Truths About Becoming a Social Media Manager
Jun 25, 2026
19m 16s
Social Links & Contact
Official channels & resources
Official Website
Login
RSS Feed
Login
| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 8/22/26 | the "boring" strategy to book more clients (without a huge following) | I'm breaking down the four things that actually turn Instagram content into client inquiries, using real examples from my social media managers who are scaling their business.This is the exact content strategy I teach my social media manager students who are booking clients with 300 to 8,000 followers, and it starts with a proper content funnel.What's covered:✨ The content funnel explained✨ Why your best-selling content will rarely be your most-liked content✨ Leveraging social proof✨ Why faceless content is holding you back✨ Content psychology: write for YOUR audience✨ Real examples from accounts with 300 to 9,000 followers, You do not need to go viral to book clients. You need the right mix of content, social proof in almost all of it, and your face on camera.xxEllen💕 Thank You to Rella for sponsoring this videoUse code ELLEN for 10% off your subscription:👉 https://getrella.com/?via=ellen👑 THE STUDENTS FEATURED IN THIS VIDEOMallory:https://www.instagram.com/malloryjardine/The Social Hauz:https://www.instagram.com/thesocialhauz/Areeya:https://www.instagram.com/areeyacheong/Social Vitality:https://www.instagram.com/social.vitality/Abigail:https://www.instagram.com/feijoasocial/_______________________________________________________________🎟 FREE SOCIAL MEDIA MANAGER SUMMITThree days, live on Zoom, completely free. Save your seat:https://www.ellenmackenzie.com/the-SMM-summit-2026📕 THE INSTAGRAM STRATEGY PLAYBOOK (50% OFF)Ten years of content marketing experience in one book, plus an AI knowledge file you can upload into Claude or ChatGPT to train your own assistant: https://www.ellenmackenzie.com/offers/d7pPgBE2/checkout?coupon_code=50OFF | — | ||||||
| 7/30/26 | Claude ran my business for 3 months... and I made $100k | I made six figures in a single quarter for the first time ever — $100K in three months — and I re-recorded the intro to this video about ten times because my brain still can't quite believe it. This is my full Q2 2026 income report: every revenue stream, every expense right down to the studio rent, and the three changes that drove a 35% jump in revenue. And because revenue isn't the whole story, we also get into the shrinking profit margin, the enrolment goal I massively undershot, and the ad experiment that only half worked.The biggest lever of all? My Claude operating system — the AI setup that's quietly become the jet fuel behind this milestone.Here's everything under the hood:✨ The full revenue breakdown — April, May + June (yes, it declined inside a record quarter)✨ Every expense category — team, Meta ads, coaching, software, studio — and my real 39% profit margin✨ What I actually paid myself, and why I never hide the profit-vs-revenue gap✨ YouTube + Instagram stats: why my views dropped but my watch time (and AdSense) climbed✨ The 4× ad-spend experiment — what scaled beautifully and what I switched off✨ How my Claude operating system let me post 70% more content while working LESSCurrency note: I'm based in New Zealand, so all figures are in NZD.💕 Thank you to Rella for sponsoring this videoUse code ELLEN for 10% off your subscription:👉 https://getrella.com/?via=ellenx Ellen_______________________________________________________________// FREE CLAUDE RESOURCES //🔎 Copy my competitor research skill! Download the prompt + set up guide here: https://www.ellenmackenzie.com/pl/2148807824📣 Set up your Claude to understand YOU! Download the Brand Voice Interview prompt: https://www.ellenmackenzie.com/pl/2148783700// WATCH NEXT //🎥 How to set up Claude Cowork (full tutorial): https://youtu.be/R9Q1kDYlNUk?si=u2u9A2BmwJ2LGnLA📲 Copy my Claude marketing team: https://youtu.be/-R32DSY5jOE?si=D6jdfa4hUIK4kYRz// READY FOR MORE? //📲 Buy my Instagram Strategy Playbook + AI knowledge file: https://www.ellenmackenzie.com/offers/d7pPgBE2?coupon_code=50OFF🏕️ Sign up for Camp Claude: https://www.ellenmackenzie.com/camp-claude_______________________________________________________________⏱ //TIMESTAMPS//00:37 What's inside this Q2 income report01:24 Hi, I'm Ellen02:20 The revenue breakdown: April, May + June04:50 Expenses: the full breakdown10:58 What I paid myself + tax11:53 YouTube + Instagram stats18:46 The 3 key changes behind the growth19:03 The 4× Facebook ads experiment24:43 New digital products + Camp Claude30:20 The freebie that got 4,000 downloads | — | ||||||
| 7/13/26 | Claude skillsmarketing+3 | — | ClaudeInstagram Strategy Playbook+1 | — | Claude skillsmarketing tools+3 | — | 20m 17s | ||
| 7/4/26 | Instagram contentstorytelling+3 | — | The Instagram Strategy Playbook | — | Instagram Reelsstorytelling system+3 | RellaELLEN | 24m 33s | ||
| 6/25/26 | social media managementclient relationships+3 | — | — | — | social media managernegative comments+3 | — | 19m 16s | ||
| 5/30/26 | Instagram engagementsocial media strategy+3 | — | Claude AIMeta | — | Instagram engagementalgorithm+3 | — | 26m 11s | ||
| 5/17/26 | AI toolsfreelancing+3 | — | Claude CoworkChatGPT+1 | — | Claude Coworkfreelance business+3 | Productivity MethodELLENM30 | 21m 09s | ||
| 5/8/26 | social media managementfreelancing+3 | — | SMM template bundleEllen's book+2 | — | social media managersix figures+3 | RellaELLEN | 17m 23s | ||
| 4/26/26 | business organizationburnout management+3 | — | planning templateSMM template bundle+1 | — | business organizationburnout+3 | RellaELLEN | 23m 39s | ||
| 4/10/26 | UGCbusiness model+3 | — | — | — | UGCcontent creation+5 | RellaELLEN | 31m 37s | ||
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 4/4/26 | business growthquarterly review+3 | — | — | — | revenue analysissales funnel+3 | RellaELLEN | 36m 20s | ||
| 3/20/26 | social media managementpremium pricing+3 | — | planning templatecamera+3 | — | social media managementpremium clients+3 | RellaELLEN | 18m 35s | ||
| 3/8/26 | Notion reviewsocial media management+3 | — | Notionplanning template+1 | — | Notionsocial media manager+5 | RellaELLEN | 15m 56s | ||
| 2/27/26 | social media businessinvestments+3 | — | — | — | freelancingbusiness infrastructure+3 | RellaELLEN | 21m 25s | ||
| 1/31/26 | social media managementclient acquisition+4 | — | Dishing Up Digital School | — | premium clientssocial media management+5 | RellaELLEN | 15m 45s | ||
| 1/17/26 | social media managementbusiness planning+3 | — | — | — | social media managerbusiness roadmap+3 | RellaELLEN | 17m 58s | ||
| 1/3/26 | daily habitssocial media management+4 | — | — | — | social media managerdaily habits+8 | RellaELLEN | 23m 48s | ||
| 12/27/25 | Exposing the income streams that made me $270K while working LESS | Transparent, juicy, and zero gatekeeping—today I’m breaking down exactly how I made $270,000 NZD in 2025 across my digital products, brand sponsorships, client work, and more. But here’s the twist: I made the same amount as last year… working way less and loving my business more than ever.This isn’t just a numbers episode—it’s the real story behind the pivots, risks, burnout, boundaries, and breakthroughs that shaped my most aligned (and surprising!) business year yet.If you’re a freelancer, service provider, or digital creator wanting to build a freedom-first business without sacrificing income—this episode is your permission slip AND your game plan. Let’s get into the data, the decisions, and the energetic shifts that changed everything.xx Ellen💕 Thank You to Rella for Sponsoring the PodcastUse code ELLEN for 10% off your subscription:👉 https://getrella.com/?via=ellen___________________________________________________________💻 //LINKS// 💻Sign up for my FREE private podcast: a 4 part training on how I scaled my business to $1 million in revenue - https://www.ellenmackenzie.com/private-podcastJoin the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-SchoolCamera: https://geni.us/iPjpAtLens: https://geni.us/kNkJOxFull list of tools & software I use: https://www.ellenmackenzie.com/tools📲 //SOCIAL MEDIA//Instagram: https://www.instagram.com/ellenmackenzieeTikTok: https://www.tiktok.com/@ellenmackenzieee👩💻 Ellen’s business: https://www.ellenmackenzie.com/📧 Sponsorship enquiries: [email protected] | — | ||||||
| 12/17/25 | Best Carousel Content Ideas for Instagram Growth in 2026 📈🚀📲 | If you want to go viral in 2026, you need to stop creating carousels like it’s 2021. That basic Canva infographic? Not cutting it.Instead, you need bold, opinionated, story-led content that cuts through the scroll and converts eyeballs into followers, buyers, and fans.In this episode, I’m breaking down the 3 viral carousel types dominating my feed, my metrics, and my business right now—with real examples, the psychology behind why they work, and how you can start posting them today.Whether you're building a personal brand or scaling a service-based biz, this is your go-to strategy guide for carousels that actually move the needle in 2026.🎯 What you’ll learn:• Why your carousels aren’t converting—and how to fix it• The 3 scroll-stopping formats you should post every month• Hooks, CTAs, and messaging tweaks that build trust + drive clicks• Behind-the-scenes of my own viral posts (and how you can remix them)Posts referenced:https://www.instagram.com/p/DNWHaHyyA-M/?img_index=1https://www.instagram.com/p/DMbJBUczycg/?img_index=1https://www.instagram.com/p/DLqJxyGTTj6/?img_index=1https://www.instagram.com/p/DNrCKNq5tRJ/?img_index=1✨ Steal my templates:Want my exact carousel layouts, design formulas, and CTA slides?Grab the SMM Template Bundle—now updated with top-performing posts from 2025:👉 https://www.ellenmackenzie.com/offers/DwKaVUZd?coupon_code=DISHINGUPxx Ellen💕 Thank You to Rella for Sponsoring the PodcastUse code ELLEN for 10% off your subscription:👉 https://getrella.com/?via=ellen___________________________________________________________💻 //LINKS// 💻Sign up for my FREE private podcast: a 4 part training on how I scaled my business to $1 million in revenue - https://www.ellenmackenzie.com/private-podcastJoin the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-SchoolCamera: https://geni.us/iPjpAtLens: https://geni.us/kNkJOxFull list of tools & software I use: https://www.ellenmackenzie.com/tools📲 //SOCIAL MEDIA//Instagram: https://www.instagram.com/ellenmackenzieeTikTok: https://www.tiktok.com/@ellenmackenzieee👩💻 Ellen’s business: https://www.ellenmackenzie.com/📧 Sponsorship enquiries: [email protected] | — | ||||||
| 12/6/25 | 5 Marketing Lessons From Kim Kardashian’s All's Fair 👀 | Viral Content Strategy Case Study 📝 | If you want a masterclass in modern marketing... stop looking at other creators and start looking at Kim Kardashian and Ryan Murphy.All Is Fair just had the biggest debut on Hulu ever, and whether you love the show or hate it... the marketing is undeniable. Today I’m breaking down the 5 strategies behind their viral success – and how YOU can use them to scale your content, your creative business, and your next launch.This episode is basically a crossover of my two lives: my past career as a TV writer, and my current one as a marketer. And trust me... these lessons are gold.We’re talking:✨ Polarization as a strategy (yes, you WANT some people to hate your content)✨ Why BTS content is your secret connection builder✨ The “weekly rollout machine” that keeps viewers coming back✨ The power of collaboration + star stacking✨ How Ryan Murphy’s signature style can inspire YOUR brand identityIf you want to treat your business like a Hollywood blockbuster in 2025 and beyond... this one’s for you.xxEllen💕 Thank You to Rella for Sponsoring the PodcastUse code ELLEN for 10% off your subscription:👉 https://getrella.com/?via=ellen___________________________________________________________⏱️ Timestamps:0:00 – The All Is Fair launch: why the marketing deserves a case study1:30 – Lesson 1: Why your marketing should not resonate with everyone5:00 – Lesson 2: Consistency is the engine behind conversion8:40 – Lesson 3: Behind-the-scenes content builds buy-in12:10 – Lesson 4: Collaboration multiplies visibility14:30 – Lesson 5: Lean into your signature style📣 Mentioned:Youtube video on how to make aesthetic content: https://youtu.be/14OKJurBC1Q💻 //LINKS// 💻Join the Dishing Up Digital School:https://www.ellenmackenzie.com/Dishing-up-Digital-SchoolMy Social CEO Toolbox (including my custom GPT The Content Coach):https://www.ellenmackenzie.com/offers/xi9FTZ22?coupon_code=YOUTUBEThe ultimate template bundle for social media managers:https://www.ellenmackenzie.com/offers/DwKaVUZdBuy Ellen’s book:https://www.amazon.com.au/dp/0473664798📲 //SOCIAL MEDIA//Instagram: https://www.instagram.com/ellenmackenzieeTikTok: https://www.tiktok.com/@ellenmackenzieee🤯 //FREE GUIDE//How to become a social media manager:https://www.ellenmackenzie.com/freebie👩💻 Ellen’s business:https://www.ellenmackenzie.com/📧 Sponsorship enquiries:[email protected] | — | ||||||
| 11/28/25 | My Exact Strategy to Scale with ChatGPTt & AI in 2026 📲 (it gets to be easy) | Are you scared AI is going to replace you as a service provider? I get it—but here's the truth: AI isn't your competition, it's your co-creator. In this episode, I'm breaking down exactly how I use AI in my business (without losing my human touch), how it’s helped me grow faster, create better content, and work fewer hours.We’re ditching the fear-mongering and talking real strategies for service providers, social media managers, and content creators to thrive in the age of AI.Plus, you’ll get a behind-the-scenes look at how I’ve integrated AI into my content workflows, trained my own custom GPTs, and how YOU can do the same—starting today.xx Ellen💕 Thank You to Rella for Sponsoring the PodcastUse code ELLEN for 10% off your subscription:👉 https://getrella.com/?via=ellen___________________________________________________________💻 //LINKS// 💻Sign up for my FREE private podcast: a 4 part training on how I scaled my business to $1 million in revenue - https://www.ellenmackenzie.com/private-podcastJoin the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-SchoolCamera: https://geni.us/iPjpAtLens: https://geni.us/kNkJOxFull list of tools & software I use: https://www.ellenmackenzie.com/tools📲 //SOCIAL MEDIA//Instagram: https://www.instagram.com/ellenmackenzieeTikTok: https://www.tiktok.com/@ellenmackenzieee👩💻 Ellen’s business: https://www.ellenmackenzie.com/📧 Sponsorship enquiries: [email protected] | — | ||||||
| 11/18/25 | How to Create a Social Media Manager Portfolio (NO experience) 👩💻 Step-by-Step Guide for Beginners | Want to land your first social media manager client but feel stuck because you have no experience and no portfolio?In this video, I’m breaking down exactly how to build a high-converting portfolio from scratch - even if you’ve never had a paying client. Whether you’re a beginner SMM, content creator pivoting to services, or just want to book clients faster, this is your step-by-step roadmap.I’m also sharing my best-kept secret: my SMM Template Bundle (50% off this week only for Black Friday!) includes a done-for-you portfolio template to help you get set up in hours, not days.🎁 Grab it here: https://www.ellenmackenzie.com/offers/DwKaVUZd/checkout?coupon_code=BF50💕 xx Ellen💕 Thank You to Rella for Sponsoring the PodcastUse code ELLEN for 10% off your subscription:👉 https://getrella.com/?via=ellen___________________________________________________________💻 //LINKS// 💻Sign up for my FREE private podcast: a 4 part training on how I scaled my business to $1 million in revenue - https://www.ellenmackenzie.com/private-podcastJoin the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-SchoolCamera: https://geni.us/iPjpAtLens: https://geni.us/kNkJOxFull list of tools & software I use: https://www.ellenmackenzie.com/tools📲 //SOCIAL MEDIA//Instagram: https://www.instagram.com/ellenmackenzieeTikTok: https://www.tiktok.com/@ellenmackenzieee👩💻 Ellen’s business: https://www.ellenmackenzie.com/📧 Sponsorship enquiries: [email protected] | — | ||||||
| 11/10/25 | How I've Made a Million Dollars as a Creator 👩💻💰 (without a big team or going viral) | I built an online business that’s now hitting nearly $1 M in revenue, and I didn’t do it with a viral reel or a big team. I did it with a clear strategy, consistent execution and the right systems. In this video I’m breaking down my full income journey, the key things that worked (and what didn’t), and how you can apply the same frameworks to your own business.xx Ellen💕 Thank You to Rella for Sponsoring the PodcastUse code ELLEN for 10% off your subscription:👉 https://getrella.com/?via=ellen___________________________________________________________💻 //LINKS// 💻Sign up for my FREE private podcast: a 4 part training on how I scaled my business to $1 million in revenue - https://www.ellenmackenzie.com/private-podcastJoin the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-SchoolCamera: https://geni.us/iPjpAtLens: https://geni.us/kNkJOxFull list of tools & software I use: https://www.ellenmackenzie.com/tools📲 //SOCIAL MEDIA//Instagram: https://www.instagram.com/ellenmackenzieeTikTok: https://www.tiktok.com/@ellenmackenzieee👩💻 Ellen’s business: https://www.ellenmackenzie.com/📧 Sponsorship enquiries: [email protected] | — | ||||||
| 10/31/25 | How AI is going to help you reach $100k as a social media manager [full webinar] | AI isn’t replacing you—unless you let it.In this episode, I’m sharing the full replay of my most popular free webinar to date—a training designed to help you build a thriving, booked-out business as a social media manager or service provider in 2026 without getting left behind by AI.We’ll cover:Why ChatGPT won’t replace high-touch service providersHow to become the irreplaceable option in your nicheThe exact ways I’m using AI to save time, serve better, and sell smarterWhether you're just getting started or ready to scale, this training will help you shift from fearing AI to fully leveraging it—and position your business for long-term success.Spoiler alert: The future isn’t less human. It’s more.xxEllen💻 The Ultimate SMM Template Bundlehttps://www.ellenmackenzie.com/offers/DwKaVUZd👩💻 My Business HQhttps://www.ellenmackenzie.com/📧 Sponsorship [email protected]📲 Follow Me for More:Instagram: https://www.instagram.com/ellenmackenziee | — | ||||||
| 10/25/25 | What I Wish I Knew Before Becoming a Social Media Manager | In this spicy episode of the Dishing up Digital podcast, I’m sharing some of the wildest, most chaotic moments from my 6 years as a social media manager. From nightmare clients to contractor drama, invoice ghosting to holiday content meltdowns—these stories had me questioning everything.But with each messy moment came a powerful lesson that’s shaped how I run my business today.Here’s what we’re diving into:💔 A client ended our contract with zero notice during their divorce🌍 I redid a month of content while on vacation in South Africa🙃 A contractor nearly cost me my biggest client😵💫 7+ revisions on one post—and the meltdown that followed🚨 Late invoices, luxury car purchases, and the audacity🧾 Refunds, breakdowns, and what finally taught me to walk awayIf you’re a social media manager, freelancer, or service provider, this episode is your permission slip to set boundaries, charge your worth, and protect your peace.🎧 LISTEN NOW — and stay ‘til the end for the most unhinged confession I’ve never shared publicly 👀xxEllen🚨 Sign up for my FREE webinar on how to become a social media manager: https://www.ellenmackenzie.com/freewebinar——————————————————————————————————————————💻 //LINKS// 💻The ultimate template bundle for social media managers: https://www.ellenmackenzie.com/offers/DwKaVUZdBuy Ellen's book: https://www.amazon.com.au/dp/0473664798📲 //SOCIAL MEDIA//Instagram: https://www.instagram.com/ellenmackenziee/TikTok: https://www.tiktok.com/@ellenmackenzieee🤯 //FREE GUIDE//How to become a social media manager: https://www.ellenmackenzie.com/freebie👩💻 Ellen’s business: https://www.ellenmackenzie.com/📧 Sponsorship enquiries: [email protected] | — | ||||||
Showing 25 of 218
Pitch Fit is a Pro feature
See how bookable this show is for guests, which brands already advertise, the per-episode ad value, and the best-fit guest and sponsor profile. The numbers are blurred on the free plan.
How readily this show books outside guests like you.
How proven this show is for host-read sponsorships.
For Guests
ProFor Advertisers
ProUpgrade to Pro to unlock guest cadence, sponsor categories, fit scores, and per-episode ad value for this show.
Chart history for Dishing Up Digital with Ellen Mackenzie
Peaked at #53 in New Zealand, currently #53 in New Zealand.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| New Zealand | — | #53 | #53 | — |
| Australia | — | #66 | #66 | — |
| United Kingdom | — | #84 | #84 | — |
| PH | — | #129 | #129 | — |
| RO | — | #163 | #163 | — |
Chart Positions
5 placements across 5 markets.
Chart Positions
5 placements across 5 markets.