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By chart position
- 🇿🇦ZA · Entrepreneurship#196500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
250 to 1.5K🎙 ~2x weekly·209 episodes·Last published 5d ago - Monthly Reach
Unique listeners across all episodes (30 days)
500 to 3K🇿🇦100% - Active Followers
Loyal subscribers who consistently listen
200 to 1.2K
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From 12 epsHost
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Recent episodes
5 Hard Truths About Becoming a Social Media Manager
Jun 25, 2026
Unknown duration
Why Instagram Engagement Is Dead (And My New Strategy)
May 30, 2026
26m 11s
How to Set Up Claude Cowork (99% Better Than Other Freelancers)
May 17, 2026
21m 09s
making $100k as a social media manager is not hard
May 8, 2026
17m 23s
how to get your business organised (when everything's a mess)
Apr 26, 2026
23m 39s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/25/26 | 5 Hard Truths About Becoming a Social Media Manager | 5 things I wish someone had told me before I became a social media manager — the stuff nobody talks about because it's easier to sell the dream than prepare you for the reality. From dealing with trolls and negative comments on your content, to losing clients you love, to the hiring nightmares nobody warns you about — this is the honest version. In this video: ✨ Why negative comments hit different when you're creating UGC and client content ✨ The hard truth about clients leaving (and outgrowing the ones who stay) ✨ Why hiring and outsourcing is never as simple as business coaches make it sound ✨ The 9-to-5 guilt that follows you into self-employment ✨ How social media drains your nervous system — even when you love the work xx Ellen _______________________________________________ // 🎯 FREE TRAINING // Learn how I sign high-paying clients and build a scalable social media business: https://www.ellenmackenzie.com/freewebinar 🔗 //LINKS (ad affiliates) // Camera: https://geni.us/iPjpAt Lens: https://geni.us/kNkJOx Full list of tools & software I use: https://www.ellenmackenzie.com/tools 💻 // WORK WITH ELLEN // Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Join the high level mastermind: https://www.ellenmackenzie.com/the-lfg-mastermind SMM template bundle: https://www.ellenmackenzie.com/offers/DwKaVUZd Buy Ellen's book: https://www.amazon.com.au/dp/0473664798 📲 // SOCIAL MEDIA // Instagram: https://www.instagram.com/ellenmackenziee TikTok: https://www.tiktok.com/@ellenmackenzieee 🌐 Ellen's business: https://www.ellenmackenzie.com/ 📧 Sponsorship enquiries: team@dishingupdigital.com | — | ||||||
| 5/30/26 | Why Instagram Engagement Is Dead (And My New Strategy)✨ | Instagram engagementsocial media strategy+3 | — | Claude AIMeta | — | Instagram engagementalgorithm+3 | — | 26m 11s | |
| 5/17/26 | How to Set Up Claude Cowork (99% Better Than Other Freelancers)✨ | AI toolsfreelancing+3 | — | Claude CoworkChatGPT+1 | — | Claude Coworkfreelance business+3 | Productivity MethodELLENM30 | 21m 09s | |
| 5/8/26 | making $100k as a social media manager is not hard✨ | social media managementfreelancing+3 | — | SMM template bundleEllen's book+2 | — | social media managersix figures+3 | RellaELLEN | 17m 23s | |
| 4/26/26 | how to get your business organised (when everything's a mess)✨ | business organizationburnout management+3 | — | planning templateSMM template bundle+1 | — | business organizationburnout+3 | RellaELLEN | 23m 39s | |
| 4/10/26 | the truth about UGC… here’s what to do instead (2026)✨ | UGCbusiness model+3 | — | — | — | UGCcontent creation+5 | RellaELLEN | 31m 37s | |
| 4/4/26 | I Made $74K in 3 Months… But There’s a Problem✨ | business growthquarterly review+3 | — | — | — | revenue analysissales funnel+3 | RellaELLEN | 36m 20s | |
| 3/20/26 | what’s inside a $3k/month social media management package✨ | social media managementpremium pricing+3 | — | planning templatecamera+3 | — | social media managementpremium clients+3 | RellaELLEN | 18m 35s | |
| 3/8/26 | Is Notion Really Worth It? My Honest Review as a Social Media Manager✨ | Notion reviewsocial media management+3 | — | Notionplanning template+1 | — | Notionsocial media manager+5 | RellaELLEN | 15m 56s | |
| 2/27/26 | The 3 things that scaled my social media business✨ | social media businessinvestments+3 | — | — | — | freelancingbusiness infrastructure+3 | RellaELLEN | 21m 25s | |
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| 1/31/26 | The “Quiet” Strategy to Book Premium Clients With Less Than 1K Followers✨ | social media managementclient acquisition+4 | — | Dishing Up Digital School | — | premium clientssocial media management+5 | RellaELLEN | 15m 45s | |
| 1/17/26 | How to become a full-time social media manager in 2026✨ | social media managementbusiness planning+3 | — | — | — | social media managerbusiness roadmap+3 | RellaELLEN | 17m 58s | |
| 1/3/26 | the daily habits of $100k social media managers (stop acting like a freelancer)✨ | daily habitssocial media management+4 | — | — | — | social media managerdaily habits+8 | RellaELLEN | 23m 48s | |
| 12/27/25 | Exposing the income streams that made me $270K while working LESS | Transparent, juicy, and zero gatekeeping—today I’m breaking down exactly how I made $270,000 NZD in 2025 across my digital products, brand sponsorships, client work, and more. But here’s the twist: I made the same amount as last year… working way less and loving my business more than ever.This isn’t just a numbers episode—it’s the real story behind the pivots, risks, burnout, boundaries, and breakthroughs that shaped my most aligned (and surprising!) business year yet.If you’re a freelancer, service provider, or digital creator wanting to build a freedom-first business without sacrificing income—this episode is your permission slip AND your game plan. Let’s get into the data, the decisions, and the energetic shifts that changed everything.xx Ellen💕 Thank You to Rella for Sponsoring the PodcastUse code ELLEN for 10% off your subscription:👉 https://getrella.com/?via=ellen___________________________________________________________💻 //LINKS// 💻Sign up for my FREE private podcast: a 4 part training on how I scaled my business to $1 million in revenue - https://www.ellenmackenzie.com/private-podcastJoin the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-SchoolCamera: https://geni.us/iPjpAtLens: https://geni.us/kNkJOxFull list of tools & software I use: https://www.ellenmackenzie.com/tools📲 //SOCIAL MEDIA//Instagram: https://www.instagram.com/ellenmackenzieeTikTok: https://www.tiktok.com/@ellenmackenzieee👩💻 Ellen’s business: https://www.ellenmackenzie.com/📧 Sponsorship enquiries: team@dishingupdigital.com | — | ||||||
| 12/17/25 | Best Carousel Content Ideas for Instagram Growth in 2026 📈🚀📲 | If you want to go viral in 2026, you need to stop creating carousels like it’s 2021. That basic Canva infographic? Not cutting it.Instead, you need bold, opinionated, story-led content that cuts through the scroll and converts eyeballs into followers, buyers, and fans.In this episode, I’m breaking down the 3 viral carousel types dominating my feed, my metrics, and my business right now—with real examples, the psychology behind why they work, and how you can start posting them today.Whether you're building a personal brand or scaling a service-based biz, this is your go-to strategy guide for carousels that actually move the needle in 2026.🎯 What you’ll learn:• Why your carousels aren’t converting—and how to fix it• The 3 scroll-stopping formats you should post every month• Hooks, CTAs, and messaging tweaks that build trust + drive clicks• Behind-the-scenes of my own viral posts (and how you can remix them)Posts referenced:https://www.instagram.com/p/DNWHaHyyA-M/?img_index=1https://www.instagram.com/p/DMbJBUczycg/?img_index=1https://www.instagram.com/p/DLqJxyGTTj6/?img_index=1https://www.instagram.com/p/DNrCKNq5tRJ/?img_index=1✨ Steal my templates:Want my exact carousel layouts, design formulas, and CTA slides?Grab the SMM Template Bundle—now updated with top-performing posts from 2025:👉 https://www.ellenmackenzie.com/offers/DwKaVUZd?coupon_code=DISHINGUPxx Ellen💕 Thank You to Rella for Sponsoring the PodcastUse code ELLEN for 10% off your subscription:👉 https://getrella.com/?via=ellen___________________________________________________________💻 //LINKS// 💻Sign up for my FREE private podcast: a 4 part training on how I scaled my business to $1 million in revenue - https://www.ellenmackenzie.com/private-podcastJoin the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-SchoolCamera: https://geni.us/iPjpAtLens: https://geni.us/kNkJOxFull list of tools & software I use: https://www.ellenmackenzie.com/tools📲 //SOCIAL MEDIA//Instagram: https://www.instagram.com/ellenmackenzieeTikTok: https://www.tiktok.com/@ellenmackenzieee👩💻 Ellen’s business: https://www.ellenmackenzie.com/📧 Sponsorship enquiries: team@dishingupdigital.com | — | ||||||
| 12/6/25 | 5 Marketing Lessons From Kim Kardashian’s All's Fair 👀 | Viral Content Strategy Case Study 📝 | If you want a masterclass in modern marketing... stop looking at other creators and start looking at Kim Kardashian and Ryan Murphy.All Is Fair just had the biggest debut on Hulu ever, and whether you love the show or hate it... the marketing is undeniable. Today I’m breaking down the 5 strategies behind their viral success – and how YOU can use them to scale your content, your creative business, and your next launch.This episode is basically a crossover of my two lives: my past career as a TV writer, and my current one as a marketer. And trust me... these lessons are gold.We’re talking:✨ Polarization as a strategy (yes, you WANT some people to hate your content)✨ Why BTS content is your secret connection builder✨ The “weekly rollout machine” that keeps viewers coming back✨ The power of collaboration + star stacking✨ How Ryan Murphy’s signature style can inspire YOUR brand identityIf you want to treat your business like a Hollywood blockbuster in 2025 and beyond... this one’s for you.xxEllen💕 Thank You to Rella for Sponsoring the PodcastUse code ELLEN for 10% off your subscription:👉 https://getrella.com/?via=ellen___________________________________________________________⏱️ Timestamps:0:00 – The All Is Fair launch: why the marketing deserves a case study1:30 – Lesson 1: Why your marketing should not resonate with everyone5:00 – Lesson 2: Consistency is the engine behind conversion8:40 – Lesson 3: Behind-the-scenes content builds buy-in12:10 – Lesson 4: Collaboration multiplies visibility14:30 – Lesson 5: Lean into your signature style📣 Mentioned:Youtube video on how to make aesthetic content: https://youtu.be/14OKJurBC1Q💻 //LINKS// 💻Join the Dishing Up Digital School:https://www.ellenmackenzie.com/Dishing-up-Digital-SchoolMy Social CEO Toolbox (including my custom GPT The Content Coach):https://www.ellenmackenzie.com/offers/xi9FTZ22?coupon_code=YOUTUBEThe ultimate template bundle for social media managers:https://www.ellenmackenzie.com/offers/DwKaVUZdBuy Ellen’s book:https://www.amazon.com.au/dp/0473664798📲 //SOCIAL MEDIA//Instagram: https://www.instagram.com/ellenmackenzieeTikTok: https://www.tiktok.com/@ellenmackenzieee🤯 //FREE GUIDE//How to become a social media manager:https://www.ellenmackenzie.com/freebie👩💻 Ellen’s business:https://www.ellenmackenzie.com/📧 Sponsorship enquiries:team@dishingupdigital.com | — | ||||||
| 11/28/25 | My Exact Strategy to Scale with ChatGPTt & AI in 2026 📲 (it gets to be easy) | Are you scared AI is going to replace you as a service provider? I get it—but here's the truth: AI isn't your competition, it's your co-creator. In this episode, I'm breaking down exactly how I use AI in my business (without losing my human touch), how it’s helped me grow faster, create better content, and work fewer hours.We’re ditching the fear-mongering and talking real strategies for service providers, social media managers, and content creators to thrive in the age of AI.Plus, you’ll get a behind-the-scenes look at how I’ve integrated AI into my content workflows, trained my own custom GPTs, and how YOU can do the same—starting today.xx Ellen💕 Thank You to Rella for Sponsoring the PodcastUse code ELLEN for 10% off your subscription:👉 https://getrella.com/?via=ellen___________________________________________________________💻 //LINKS// 💻Sign up for my FREE private podcast: a 4 part training on how I scaled my business to $1 million in revenue - https://www.ellenmackenzie.com/private-podcastJoin the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-SchoolCamera: https://geni.us/iPjpAtLens: https://geni.us/kNkJOxFull list of tools & software I use: https://www.ellenmackenzie.com/tools📲 //SOCIAL MEDIA//Instagram: https://www.instagram.com/ellenmackenzieeTikTok: https://www.tiktok.com/@ellenmackenzieee👩💻 Ellen’s business: https://www.ellenmackenzie.com/📧 Sponsorship enquiries: team@dishingupdigital.com | — | ||||||
| 11/18/25 | How to Create a Social Media Manager Portfolio (NO experience) 👩💻 Step-by-Step Guide for Beginners | Want to land your first social media manager client but feel stuck because you have no experience and no portfolio?In this video, I’m breaking down exactly how to build a high-converting portfolio from scratch - even if you’ve never had a paying client. Whether you’re a beginner SMM, content creator pivoting to services, or just want to book clients faster, this is your step-by-step roadmap.I’m also sharing my best-kept secret: my SMM Template Bundle (50% off this week only for Black Friday!) includes a done-for-you portfolio template to help you get set up in hours, not days.🎁 Grab it here: https://www.ellenmackenzie.com/offers/DwKaVUZd/checkout?coupon_code=BF50💕 xx Ellen💕 Thank You to Rella for Sponsoring the PodcastUse code ELLEN for 10% off your subscription:👉 https://getrella.com/?via=ellen___________________________________________________________💻 //LINKS// 💻Sign up for my FREE private podcast: a 4 part training on how I scaled my business to $1 million in revenue - https://www.ellenmackenzie.com/private-podcastJoin the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-SchoolCamera: https://geni.us/iPjpAtLens: https://geni.us/kNkJOxFull list of tools & software I use: https://www.ellenmackenzie.com/tools📲 //SOCIAL MEDIA//Instagram: https://www.instagram.com/ellenmackenzieeTikTok: https://www.tiktok.com/@ellenmackenzieee👩💻 Ellen’s business: https://www.ellenmackenzie.com/📧 Sponsorship enquiries: team@dishingupdigital.com | — | ||||||
| 11/10/25 | How I've Made a Million Dollars as a Creator 👩💻💰 (without a big team or going viral) | I built an online business that’s now hitting nearly $1 M in revenue, and I didn’t do it with a viral reel or a big team. I did it with a clear strategy, consistent execution and the right systems. In this video I’m breaking down my full income journey, the key things that worked (and what didn’t), and how you can apply the same frameworks to your own business.xx Ellen💕 Thank You to Rella for Sponsoring the PodcastUse code ELLEN for 10% off your subscription:👉 https://getrella.com/?via=ellen___________________________________________________________💻 //LINKS// 💻Sign up for my FREE private podcast: a 4 part training on how I scaled my business to $1 million in revenue - https://www.ellenmackenzie.com/private-podcastJoin the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-SchoolCamera: https://geni.us/iPjpAtLens: https://geni.us/kNkJOxFull list of tools & software I use: https://www.ellenmackenzie.com/tools📲 //SOCIAL MEDIA//Instagram: https://www.instagram.com/ellenmackenzieeTikTok: https://www.tiktok.com/@ellenmackenzieee👩💻 Ellen’s business: https://www.ellenmackenzie.com/📧 Sponsorship enquiries: team@dishingupdigital.com | — | ||||||
| 10/31/25 | How AI is going to help you reach $100k as a social media manager [full webinar] | AI isn’t replacing you—unless you let it.In this episode, I’m sharing the full replay of my most popular free webinar to date—a training designed to help you build a thriving, booked-out business as a social media manager or service provider in 2026 without getting left behind by AI.We’ll cover:Why ChatGPT won’t replace high-touch service providersHow to become the irreplaceable option in your nicheThe exact ways I’m using AI to save time, serve better, and sell smarterWhether you're just getting started or ready to scale, this training will help you shift from fearing AI to fully leveraging it—and position your business for long-term success.Spoiler alert: The future isn’t less human. It’s more.xxEllen💻 The Ultimate SMM Template Bundlehttps://www.ellenmackenzie.com/offers/DwKaVUZd👩💻 My Business HQhttps://www.ellenmackenzie.com/📧 Sponsorship Enquiriesteam@dishingupdigital.com📲 Follow Me for More:Instagram: https://www.instagram.com/ellenmackenziee | — | ||||||
| 10/25/25 | What I Wish I Knew Before Becoming a Social Media Manager | In this spicy episode of the Dishing up Digital podcast, I’m sharing some of the wildest, most chaotic moments from my 6 years as a social media manager. From nightmare clients to contractor drama, invoice ghosting to holiday content meltdowns—these stories had me questioning everything.But with each messy moment came a powerful lesson that’s shaped how I run my business today.Here’s what we’re diving into:💔 A client ended our contract with zero notice during their divorce🌍 I redid a month of content while on vacation in South Africa🙃 A contractor nearly cost me my biggest client😵💫 7+ revisions on one post—and the meltdown that followed🚨 Late invoices, luxury car purchases, and the audacity🧾 Refunds, breakdowns, and what finally taught me to walk awayIf you’re a social media manager, freelancer, or service provider, this episode is your permission slip to set boundaries, charge your worth, and protect your peace.🎧 LISTEN NOW — and stay ‘til the end for the most unhinged confession I’ve never shared publicly 👀xxEllen🚨 Sign up for my FREE webinar on how to become a social media manager: https://www.ellenmackenzie.com/freewebinar——————————————————————————————————————————💻 //LINKS// 💻The ultimate template bundle for social media managers: https://www.ellenmackenzie.com/offers/DwKaVUZdBuy Ellen's book: https://www.amazon.com.au/dp/0473664798📲 //SOCIAL MEDIA//Instagram: https://www.instagram.com/ellenmackenziee/TikTok: https://www.tiktok.com/@ellenmackenzieee🤯 //FREE GUIDE//How to become a social media manager: https://www.ellenmackenzie.com/freebie👩💻 Ellen’s business: https://www.ellenmackenzie.com/📧 Sponsorship enquiries: team@dishingupdigital.com | — | ||||||
| 10/16/25 | The "Boring" Strategy to Hit $10K Months With Under 2k Followers | You don’t need 100k followers, a trending Reel, or a viral launch to make your first $10k month. I hit five-figure months before I had 2,000 followers—and it wasn’t magic, it was method.In this episode of Dishing Up Digital, I’m pulling back the curtain on the actual strategy that helped me go from low views to high income.You’ll learn:✨ Why follower count is NOT a business plan✨ The 4-part framework I use to create consistent $10k+ months✨ What to stop doing if you want to get booked out faster✨ Why boring, repeatable, unsexy systems scale better than viral trendsxx Ellen💕 Thank You to Rella for Sponsoring the PodcastUse code ELLEN for 10% off your subscription:👉 https://getrella.com/?via=ellen___________________________________________________________💻 //LINKS// 💻Sign up for my FREE private podcast: a 4 part training on how I scaled my business to $1 million in revenue - https://www.ellenmackenzie.com/private-podcastJoin the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-SchoolCamera: https://geni.us/iPjpAtLens: https://geni.us/kNkJOxFull list of tools & software I use: https://www.ellenmackenzie.com/tools📲 //SOCIAL MEDIA//Instagram: https://www.instagram.com/ellenmackenzieeTikTok: https://www.tiktok.com/@ellenmackenzieee👩💻 Ellen’s business: https://www.ellenmackenzie.com/📧 Sponsorship enquiries: team@dishingupdigital.com | — | ||||||
| 9/30/25 | $500 for ONE video: How Janice became a UGC creator in her 60s | If you’ve ever thought “I missed the boat” when it comes to content creation… this episode will flip that belief on its head.Today, I’m joined by one of my incredible students—Janice, a 60+ UGC creator who’s redefining what’s possible at any age.We’re talking about what it really looks like to start creating content later in life, how Janice landed her first brand deals, and the mindset shifts that helped her finally show up online with confidence.Whether you’re a new creator or you’ve been putting it off because you think it’s “too late”—this episode is your permission slip to start where you are, with what you have.💬 We cover:Why age can be your superpower as a creatorJanice’s first steps into UGC + building her portfolioGetting over the fear of being visible onlineBuilding a brand when you're not a 20-something influencerThe ripple effect of choosing to go for it✨ Follow Janice on Instagram: @janice.ugc.createsxxEllenWORK WITH ME & be the next Janice! 📲 Sign up for the Dishing up Digital School here: https://www.ellenmackenzie.com/Dishing-up-Digital-School //SOCIAL MEDIA//Instagram: @ellenmackenzieeTiktok: @ellenmackenzieee | — | ||||||
| 9/22/25 | 2026 Is the Year of the Micro Creator - Here’s How to Build Your Brand Without Going Viral | The creator economy is exploding—growing from $250B in 2024 to a projected $480B by 2027—but here’s the truth: you do not need a million followers or viral videos to claim your slice of the pie.In today’s episode, I’m walking you through the exact strategies micro creators can use to grow a magnetic brand, build a community, and generate consistent income—without burnout and without waiting to blow up.If you’ve been thinking:→ “No one’s watching”→ “I don’t know how to grow”→ “I’ll start when my content takes off”...this is your sign to stop waiting and start building like a CEO.This is the new era of content—and you’re not late. You’re right on time.xxEllen🚨 Sign up for my FREE 3-day online conference for social media managers:https://www.ellenmackenzie.com/summit2025💻 //LINKS// 💻The ultimate template bundle for social media managers: https://www.ellenmackenzie.com/offers/DwKaVUZdBuy Ellen's book: https://www.amazon.com.au/dp/0473664798📲 //SOCIAL MEDIA//Instagram: https://www.instagram.com/ellenmackenziee/Tiktok: https://www.tiktok.com/@ellenmackenzieee🤯 //FREE GUIDE//How to become a social media manager: https://www.ellenmackenzie.com/freebie👩💻 Ellen’s business: https://www.ellenmackenzie.com/📧 Sponsorship enquiries: team@dishingupdigital.com | — | ||||||
| 9/14/25 | $40,000 in 30 Days: My Real Revenue Breakdown | August 2025 was my highest revenue month ever—and in this episode, I’m pulling back the curtain on exactly how I hit $40K (in New Zealand dollars) in 30 days.No fluff. No fake urgency. Just the real strategy, shifts, and streams that made it possible.In this episode, I break down:✨ The 9 revenue streams that made up my $40K month✨ How I rate each revenue stream and how important they are✨ Which offer made me $25,000 alone✨ Why smaller revenue streams are important tooThis isn’t a “look at me” moment—it’s a here’s what’s possible when you commit to a freedom-first business model moment.💻 Want to grow your own social media management business?Sign up for my FREE training: https://www.ellenmackenzie.com/freewebinar👀 New Instagram Strategy minimind drops Friday!Follow me on Instagram for all the launch details:https://www.instagram.com/ellenmackenziee/xxEllen💻 //LINKS// 💻The ultimate template bundle for social media managers: ellenmackenzie.com/offers/DwKaVUZdBuy Ellen's book: amazon.com.au/dp/0473664798📲 //SOCIAL MEDIA//Instagram: @ellenmackenzieeTikTok: @ellenmackenzieee🤯 //FREE GUIDE//How to become a social media manager: ellenmackenzie.com/freebie👩💻 Ellen’s business: ellenmackenzie.com📧 Sponsorship enquiries: team@dishingupdigital.com | — | ||||||
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