DI 169 Strategic Publishing: Turning Books into Business Tools

About this episode

Lisa L. Levy discusses the strategic side of nonfiction publishing with Ally Machate, focusing on how books can serve as powerful tools for business growth.

Are you writing a book just to have one, or are you writing the right book to grow your business? 📚 In this episode, Lisa L. Levy sits down with Ally Machate, best-selling author, publishing consultant, and founder of The Writers’ Ally, to discuss the strategic side of nonfiction publishing. Ally explains why a book should be a powerful tool for business growth and how to ensure your message aligns with your professional goals. We dive into the importance of audience engagement, the reality of the editing process, and why strategy—not just content—should dictate your writing journey. Whether you are looking to open new doors, establish authority, or provide real solutions to your readers, Ally shares the roadmap to moving from "aspiring author" to "strategic authority." ✨ Keywords: -writing -publishing -nonfiction -business growth -audience engagement -strategic books -editing -author consulting -book marketing -Writers' Ally 💡Special Offer for Listeners: Grab Ally’s exclusive resources for Disrupt & Innovate listeners here: www.offers.thewritersally.com/disruptandinnovate #writing #publishing #nonfiction #businessgrowth #audienceengagement #StrategicBooks #editing…

People in this episode

Host: Lisa L. Levy

Guest: Ally Machate

Topics covered

• strategic publishing
• business growth
• nonfiction writing
• audience engagement
• editing process

Keywords

• writing
• publishing
• nonfiction
• business growth
• audience engagement
• strategic books
• editing
• author consulting
• book marketing

Mentioned in this episode

Organizations: The Writers’ Ally

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