About this episode

In this episode, Lisa L. Levy and Jason Kramer discuss the importance of nurturing existing leads to uncover hidden revenue and improve business growth.

Growth doesn’t always come from more leads. Sometimes it comes from fixing what’s already broken. In this episode of Disrupt & Innovate, Lisa L. Levy sits down with Jason Kramer to unpack one of the biggest hidden challenges in business growth: revenue leaks inside the sales process. Jason explains why so many companies chase new prospects while ignoring the leads, clients, and opportunities they already have. He shares how better lead nurturing, stronger CRM strategy, and a more intentional customer journey can uncover hidden revenue and dramatically improve performance. From onboarding clients to building consistent follow-up strategies, this conversation is packed with practical insight for leaders who want more efficiency and less waste. You’ll also hear why documented processes matter, how technology in sales should support—not replace—human connection, and where accountability fits into long-term growth. Keywords: -business growth -revenue leaks -lead nurturing -sales process -CRM strategy -customer journey -technology in sales -onboarding clients -follow-up strategies -efficiency in business If you’re a founder, sales leader, or business owner looking to close more deals…

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