Steve Jobs in Exile: The Story That Changed Apple | DisrupTV Ep. 446
About this episode
This episode explores how Steve Jobs' time at NeXT was crucial in shaping his return to Apple and the technology that underpins modern devices.
Most people still think of Steve Jobs’ time at NeXT as a lost decade — an expensive detour between the original Apple story and the triumphant return. In this episode of DisrupTV, hosts R Ray Wang and Esteban Kolsky sit down with two guests who know that chapter better than almost anyone to make a very different argument: the NeXT years were the crucible that forged the Steve Jobs who came back and saved Apple, and the source of technology that still runs the devices in your pocket today. Geoffrey Cain, whose previous books include Samsung Rising and Perfect Police State, digs into newly uncovered archives to tell the real story of the NeXT years: the emotional devastation of being fired from the company he built, the audacious 3M computer vision, the perfectionism that made the NeXT Cube a commercial disaster, the partnerships with IBM and others that nearly changed the course of tech history, and the software — NeXTSTEP and WebObjects — that quietly became the foundation of everything Apple builds today. Dan’l Lewin was there. He joined NeXT as a co-founder after running major parts of Apple’s business, watched the partnerships collapse in real time, and eventually resigned…
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