No Fouls, Just Follow-Ups: Using Gamification to Build Customer Relationships with Chris Briggs, Touchpoint Games

No Fouls, Just Follow-Ups: Using Gamification to Build Customer Relationships with Chris Briggs, Touchpoint Games

From Distribution Talk by Jason Bader, Distribution Team

February 25, 2026 · 33 min · Episode 198

About this episode

Chris Briggs discusses how companies can use gamification through sports pools to enhance customer engagement and drive sales.

Sports pools have long been a company-wide camaraderie-builder. Whether it's squares, brackets, or simple head-to-head match-ups, your staff loves a low-stakes distraction. What if you could turn that interdepartmental activity into a client-facing engagement tool? Chris Briggs, founder and CEO of Touchpoint Games (TPG), helps distributors and manufacturers do just that. Jason caught up with Chris to learn how companies can use gamification to run sports pools that boost brand awareness, strengthen customer relationships, and drive sales. CONNECT WITH JASON LinkedIn CONNECT WITH CHRIS Website LinkedIn *** For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team , a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals. This episode was edited by The Creative Impostor Studios Special thanks to our sponsors for this episode: Moblico, helping businesses do more business on mobile devices; and INxSQL Distribution Software , an integrated distribution ERP software designed for the wholesale and distribution industry.

People in this episode

Host: Jason

Guest: Chris Briggs

Topics covered

  • gamification
  • customer relationships
  • sports pools
  • brand awareness
  • sales

Keywords

  • Touchpoint Games
  • client engagement
  • interdepartmental activity

Mentioned in this episode

Products: Touchpoint Games

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