
No Fouls, Just Follow-Ups: Using Gamification to Build Customer Relationships with Chris Briggs, Touchpoint Games
From Distribution Talk by Jason Bader, Distribution Team
February 25, 2026 · 33 min · Episode 198
About this episode
Chris Briggs discusses how companies can use gamification through sports pools to enhance customer engagement and drive sales.
Sports pools have long been a company-wide camaraderie-builder. Whether it's squares, brackets, or simple head-to-head match-ups, your staff loves a low-stakes distraction. What if you could turn that interdepartmental activity into a client-facing engagement tool? Chris Briggs, founder and CEO of Touchpoint Games (TPG), helps distributors and manufacturers do just that. Jason caught up with Chris to learn how companies can use gamification to run sports pools that boost brand awareness, strengthen customer relationships, and drive sales. CONNECT WITH JASON LinkedIn CONNECT WITH CHRIS Website LinkedIn *** For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team , a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals. This episode was edited by The Creative Impostor Studios Special thanks to our sponsors for this episode: Moblico, helping businesses do more business on mobile devices; and INxSQL Distribution Software , an integrated distribution ERP software designed for the wholesale and distribution industry.
People in this episode
Host: Jason
Guest: Chris Briggs
Topics covered
- gamification
- customer relationships
- sports pools
- brand awareness
- sales
Keywords
- Touchpoint Games
- client engagement
- interdepartmental activity
Mentioned in this episode
Products: Touchpoint Games
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