About this episode

Genevieve Hayes discusses how podcasting can enhance expertise-based businesses.

Data science consultant and podcast host Genevieve Hayes joined me on Ditching Hourly to talk about podcasting as a boost for an expertise-based business. Chapters 00:00 - Genevieve Hayes and Value-Driven Data Science 02:27 - Committing to Start a Podcast 05:35 - Simple Production Is Good Enough 07:02 - First Guests and Inbound Momentum 11:46 - The 100-Episode Surprises 15:07 - Relationships Beat Direct Lead Gen 18:12 - Pitching Guests and Building Luck Surface Area 29:30 - Buyers, Peers, and Referral Paths 34:58 - Almost Quitting, Seasons, and Persistence 39:00 - Preparation, Editing, and Production Workflow 42:18 - Editing as Learning and Content Fuel 49:20 - What You Actually Need to Start 58:20 - Guest Referrals, Swaps, and Live Formats 68:40 - Podcasting vs. Writing for Trust 78:30 - Landing Dream Guests and Wrap-Up Guest Bio Genevieve Hayes is an actuary and statistician-turned-data scientist who helps organizations improve decision-making by quantifying uncertainty, often when data is sparse. She became a soloist in early 2022 and provides data science consulting services. She also mentors data professionals who want to transform their technical skills into strategic…

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