162: Jefferson Fisher - One Word That’s Destroying Client Trust
About this episode
Jefferson Fisher discusses the hidden conversations in client interactions and how communication techniques can build trust.
Across the table from every prospect is a hidden conversation—fear, insecurity, skepticism, or past experiences that shape how they hear everything you say. In this episode, I sit down with trial attorney, communication expert, and New York Times bestselling author Jefferson Fisher to unpack the subtle communication skills that determine whether clients trust you or shut down. Jefferson shares the same techniques he uses in courtrooms and high-stakes negotiations: how to recognize when someone is pulling away in a conversation, how to reduce tension instead of escalating it, and how a single word choice can change the direction of a meeting. We also get into the power of the pause, why arguments rarely lead to influence, and how slowing down your communication can instantly increase the perception of confidence and wisdom. If you’re an advisor who wants deeper trust with clients, stronger conversations, and more influence in every meeting, this episode is packed with practical insights you can start using immediately. 3 of the biggest insights from Jefferson Fisher… #1.) There’s Always a “Hidden Conversation” Every client conversation has two layers: what’s being said, and what’s…
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