164: Jon Acuff - The Most Expensive Fear in Financial Advising
About this episode
Jon Acuff discusses the psychology behind procrastination and its impact on financial decision-making.
If you’re a financial advisor, you see procrastination every day. People wait years before reaching out for financial help. Prospects say they’ll think about it. Clients agree with the plan but never quite get around to doing anything. So why does this happen? Today’s guest, New York Times bestselling author Jon Acuff, has spent years studying procrastination. In his new book, Procrastination Proof , he breaks down why people delay the decisions that matter most and introduces a simple framework for finally moving forward. It turns out procrastination has very little to do with time management or laziness. The real reason people get stuck is far more personal. And if you’re an advisor, understanding that psychology can completely change how you help clients move forward on some of the most important financial decisions of their lives. 3 of the biggest insights from Jon… #1.) Procrastination Is the Most Expensive Fear You Have Putting things off doesn’t just delay progress—it quietly steals the only resource you can never get back: time. Jon explains why procrastination often hides behind fear and why recognizing that cost can change how you approach decisions. #2.) High…
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