168: Solo - How I'd Spend My First $100,000 as a Financial Advisor with Brad Johnson

168: Solo - How I'd Spend My First $100,000 as a Financial Advisor with Brad Johnson

May 13, 2026 · 10 min · Episode 168

About this episode

Brad Johnson discusses how to effectively invest the first $100,000 when starting a financial advisory practice.

Most advisors build their business on momentum instead of intention, duct-taping it together as they go, and then wondering years later why growth feels so hard. What if the problem isn't effort? What if it's the foundation? In this solo episode, I'm breaking down exactly how I'd invest the first $100,000 if I was starting a financial advisory practice from scratch. Three investments, in order, that I believe separate the advisors who build something bigger than themselves from the ones who stay stuck grinding at a ceiling they didn't even know they built. These aren't industry secrets. They're not complicated. But the fastest-growing advisors I've coached (and I've worked with folks managing hundreds of millions) did all three on purpose, and they did them early. That's the difference. 3 of the biggest insights from Brad Johnson… #1.) The First Hire Every Advisor Should Make Most advisors wait too long to hire an EA because they think they can't afford it. I want to flip that entirely. Every hour you spend on admin, scheduling, and paperwork is a direct tax on your revenue ceiling. A great EA creates leverage. #2.) Marketing Isn’t Optional, It’s the Engine I break down the…

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