About this episode

Jay Schwedelson discusses the impact of AI content on engagement and shares effective marketing strategies to improve click-through rates.

Partner with Jay! https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Cranking out more content with AI, but watching engagement quietly tank? Jay Schwedelson breaks down why polished AI output is dragging performance down and shares the weirdly casual button copy, screenshot formats, and webinar title tweaks that are actually lifting clicks right now. Plus a round of ridiculous debates that may or may not include why saying "we need rain" is the most annoying sentence in the English language. ㅤ Best Moments: (01:53) Why cranking out more AI content is quietly dragging engagement down (02:34) Screenshot testimonials lifting conversions 22% over standard case studies (03:29) The casual "maybe" CTA buttons pulling 14% higher click-throughs…

People in this episode

Host: Jay Schwedelson

Mentioned in this episode

Organizations: The V Foundation for Cancer Research, GURU Media Hub, YouTube, TikTok, Instagram

Products: Stupider People Have Done It

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