What’s Up THIS WEEK?! NEW AI Must Do’s, 1990s Impact, Subject Line Tips, TV Recos? | Ep. 491
About this episode
Jay Schwedelson discusses new AI tactics for improving email open rates and marketing strategies while reflecting on cultural trends from the 1990s.
The data landed this week, and it quietly changes how you should be titling just about everything. Jay Schwedelson unpacks three tactics that are already moving the needle on AI visibility and email open rates, including one that produces what he describes as the most poorly written subject lines imaginable, and it still outperforms. Add in a genuinely spicy Coachella take and some unexpected news from Levi's, and this one earns its 10 minutes. ㅤ Best Moments: (00:30) Content titles that start with a number are getting picked up by AI overviews nearly 22% of the time, the highest rate of any content type (01:45) Starting your subject line with "And," "But," or "Plus" is lifting email open rates by around 15%, and yes, it looks as weird as it sounds (03:00) Comparison-style content like "X vs Y" is showing up in AI answers 45-60% more than other formats (04:45) Levi's 517 jeans saw a 25% sales spike this quarter, and a JFK Jr. TV show gets partial credit (05:30) Why Kylie Jenner's cigarette post at Coachella is one 90s trend that should stay buried (06:00) Jay's full-throated defense of Justin Bieber's Coachella set and why calling it lazy is just wrong ㅤ Big shoutout to our…
Sponsors
Knak
More episodes of Do This, NOT That: Marketing Tips with Jay Schwedelson
- What’s Up THIS WEEK?? Instagram Releases New App? 🧸 Toddler Influencer Kit No One Asked For PLUS ✈️ JetBlue Confirmed Incognito Trick Is REAL | 499
- SPECIAL SERIES ==> 📸 ChatGPT Just Got Way Better ➕ What Celeb Do You Look Life??? <== | BATHROOM Break #105 COLLAB: The Marketing Millennials + Do This, Not That
- Life HACK! 🛑 This Feels Awkward…But It Works! 👊 How talking more and typing less can change your career! Ep: 498
- A DIS-LOYALTY Program?? 🟡GUEST: Amanda Cole, CMO at BLOOMREACH!🟡 | Ep. 496
- What’s Up THIS WEEK?? 📬 Your Deliverability Rate Is Lying to You, Does Podcasting Advertising Work? Backstreet Boys? TV Recos? | Ep. 495
- SPECIAL SERIES ==> How to Use Clicks to Win at Segmentation <== | BATHROOM Break #104 COLLAB: The Marketing Millennials + Do This, Not That
Explore listener stats, chart rankings, contacts and more on the Do This, NOT That: Marketing Tips with Jay Schwedelson podcast page.