ZOOM's CMO!! 🎯 Stop Calling It a Webinar 🍿 SPECIAL GUEST! Kimberly Storin | Ep. 492
About this episode
Kimberly Storin, CMO of Zoom, discusses innovative approaches to webinars and marketing strategies.
Zoom became a verb for a reason, but most people are still sleeping on what it can actually do. Kimberly Storin , the CMO of Zoom , joined Jay Schwedelson with a take that might make you rethink your entire webinar strategy - the problem was never the format. It's the death spiral of treating every webinar like a lead machine. There's a smarter way to play it, and it starts with a phrase most marketers have never heard: preference formation. ㅤ Follow Kimberly Storin on LinkedIn for her takes on modern marketing, webinar strategy, and building a brand at scale. Check out Zoom's webinar and virtual events platform if you haven't looked at it beyond the meetings product. ㅤ Best Moments: (03:34) Why "most webinars deserve to die" is actually about behavior, not the format itself (06:00) The idea that buying decisions are already made before a prospect ever wants to talk to you - and what that means for your webinars (12:45) Why segmenting your webinar strategy by audience type is just as important as segmenting your email list (15:04) The CMO of Zoom just said don't call it a webinar when you're trying to get someone to show up (17:17) Kim's monthly "table talk" playbook - including…
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