About this episode
Miruna discusses the misconception of assigning LLM visibility to SEO teams and highlights its true nature as a brand perception issue.
Here’s an uncomfortable conversation no one wants to have with their CMO. When AI visibility became the next big metric to chase, most marketing leadership did what felt instinctively logical: handed it to the SEO team. Rankings, citations, mentions — that’s what SEOs do, right? Wrong instinct. And in this episode, Miruna explains exactly why. LLM visibility isn’t a ranking problem. It’s a brand perception problem. When you audit why your company isn’t being cited by AI, what you often don’t ...
People in this episode
Guest: Miruna
Topics covered
- AI visibility
- SEO challenges
- brand perception
- marketing leadership
- LLM visibility
Keywords
- LLM visibility
- SEO
- brand perception
- AI
- marketing leadership
- citations
- mentions
Mentioned in this episode
Organizations: SE Ranking, AI, SEO, CMO
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