Stop hacking LLMs (Why and How)
About this episode
Mordy discusses the tactics SEOs are using to game LLMs, including chunking and self-serving listicles.
SEOs are doing what SEOs do. And Mordy has some feelings about it. Two tactics have become the go-to playbook for gaming LLMs right now. The first is chunking: stripping your entire site down to bite-sized snippets — nothing longer than two sentences — so AI models can grab and cite them easily. The second is self-serving listicles: publishing “best [category] tools” posts where you rank yourself number one and fill your competitors in below you. Big companies are doing both. Google has expli...
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