Spirits Stay Hot, Routes Get Messy, Taxes Take Aim
About this episode
The episode discusses current trends and challenges in the beverage alcohol industry, including taxation and market strategies.
Four things are moving the bev-alc map this week — andthey're not pointing in the same direction. Spirits are still pulling the cart. RNDC is rewriting route-to-market in real time. Illinois wants to tax cocktails like luxury goods. Bourbon's export halo is cracking abroad. Here's what each one means — and what to do about itbefore your competitors figure it out.
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