S7 | E23 | Redesigning Organisations for AI-Driven Competitive Advantage with Greg Freeman, CEO & Founder, Data & AI Literacy Academy

S7 | E23 | Redesigning Organisations for AI-Driven Competitive Advantage with Greg Freeman, CEO & Founder, Data & AI Literacy Academy

September 8, 2026 · 50 min · Season 7 · Episode 23

About this episode

Kyle Winterbottom and Greg Freeman discuss the importance of data literacy and governance in organizations aiming for AI-driven competitive advantage.

In Episode 23 of Season 7 of Driven by Data: The Podcast, Kyle Winterbottom is rejoined by Greg Freeman, CEO & Founder at Data & AI Literacy Academy, where they discuss why most organisations have mistaken tool training for AI literacy – and why a data-literate workforce, critical thinking and the willingness to rebuild processes from the ground up matter far more than knowing which buttons to press in Copilot. They also explore why data quality and governance are finally having their day in the sun, how leaders must role-model the discipline to challenge AI-generated work, and why the businesses winning with AI focused on four or five core processes rather than spinning up 95 pilots. They also discuss: Why the line between data literacy and AI literacy is blurry, and why Greg wants it to stay that way. Why a data-literate workforce is the enabler of an AI-ready workforce. Why data quality, governance and risk management have gone from "not that sexy" to the most important topics in the business. Why there isn't a Copilot buttonology programme in the world that can teach critical thinking. How AI slop is bleeding from LinkedIn into the work employees put in front of…

More episodes of Driven by Data: The Podcast

Explore listener stats, chart rankings, contacts and more on the Driven by Data: The Podcast podcast page.