S7 | Ep 21 | What being Advisor to a FTSE 100 UK CEO for 10 yrs Taught me about Data Insights with Michael Ross, Data Agitator & NED
About this episode
Michael Ross discusses the importance of data insights and the pitfalls of relying on averages in consumer and retail businesses.
In Episode 21 of Season 7 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Michael Ross, Data Agitator & Non-Executive Director at Domestic & General and Policy Expert. They discuss why so many consumer and retail businesses fail to turn data into commercial value, because they run on averages and siloed metrics that hide where money is actually being won and lost. Drawing on a career spanning McKinsey, Figleaves, eCommera and DynamicAction, and years advising CEOs across the Abu Dhabi Investment Authority's portfolio, Michael makes the case for de-averaging: measuring distributions rather than averages, tracking failure modes rather than outcomes, and using driver trees to connect financial results back to the controllable inputs that leaders can actually change. They also discuss: Why Michael's "viewed availability" epiphany at Figleaves exposed a 93% in-stock figure that was really 70%. How siloed teams create a hidden "coordination tax" that quietly erodes commercial performance. Why nobody owning the end-to-end customer journey is still the single biggest issue in most businesses. What separates the CEOs who thrive in a data world: strategic vision…
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